Channel Surfing
Eager to see your product or service on TV? Frank Zazza, the father of product placement, has these tips: Read more
Advertising
Recent Advertising Articles
The Value of Prime-Time Exposure
How companies can make a splash in the big-money world of TV product placement--without spending a dime. Read more
The Real Winners and Losers
Companies shelled out a record $2.7 million for 30 seconds of airtime during the Super Bowl. So who got their money's worth? A look at the best and worst com... Read more
A Digital Makeover for the Modeling Business
How Ford Models became the hottest thing on YouTube. Read more
Steve Meginniss Helped Reinvent the Toothbrush. Can He Do the Same Thing for Wheels?
An invention to help wheelchair users move faster. Read more
Mobile Phones: A Pocketful of Marketing
The future is calling. Pick up! Read more
Should You Go for It on Fourth Down?
There's no shortage of opinions about Super Bowl commercials and whether they are worth the nearly $3 million companies now pay. But the same considerations ... Read more
The $2.7 Million Question: Are Super Bowl Ads Worth It?
Companies now shell out nearly $3 million for 30 seconds of precious airtime during football's premier event. But in the Internet age, do expensive, glitzy t... Read more
ID Media, SBTV.com Launch Ad Model
The model is based on DRTV's direct response media buying pricing structure. Read more
New Online Network Seeks to Connect Entrepreneurs
IncBizNet.com, unveiled this week by Mansueto Digital, allows private companies to create profiles, showcase marketing materials, and join communities. Read more
How I Did It: Richard Schaps, CEO, Van Wagner Communications
Richard Schaps sold his outdoor-advertising company, Van Wagner, for $170 million. On Tuesday, he passed out millions of dollars to his people--and then star... Read more
Smart Questions: What to Look For in an Ad Agency
Businesses choosing to tap an outside agency can use these questions to help separate the chaff from the Chiat/Days. Read more
How I Did It: Mike Walrath, Founder, Right Media
Mike Walrath was a classic dot-com kid, except that his response to the bust was to come up with an industry-changing technology platform. Right Media, which... Read more
Transform Google Searchers Into Repeat Customers
A weekly look at the latest products and services designed to help you run a better business. Read more
Big Billings for a Small Payroll
Business for sale: An Illinois ad agency for $3.5 million. Read more
Richard Thalheimer on Selling Through Infomercials
Infomercials 101 from the man who brought you massage chairs and white-noise machines. Read more
Ads and Atmospherics
Outdoor campaigns are suddenly hip. Read more
Making Marketing Sticky 
Ever wonder why some slogans stick, and others fall flat? Executive editor Mike Hofman explains how to craft a winning marketing message. Watch video
Contagious Commercials [Audio]
How can cheap, homemade movies help you connect with customers? Associate editor Nadine Heintz explains why more and more companies are turning to YouTube... Watch video
Google-Intuit Deal Could Help Small Firms Expand Reach
The new version of QuickBooks will allow users to list on Google Maps and launch Google ad campaigns. Read more
Pop-up Ads: Problem or Profit-Driver?
Pop-ups are widely despised as annoying and intrusive--but does that mean you should avoid them? Read more
Bootstrapping 101: Brand It Creatively
In launching Madsoul, an urban streetwear label, in 2000, Marc D'Amelio raised guerrilla marketing to an art form. Read more
TV Advertising for the Rest of Us [Video]
Small businesses are running commercials on ESPN and MTV for a few hundred dollars. Staff writer Darren Dahl explains how. Watch video
How Spot Runner Works
Spot Runner has automated the entire TV-advertising process. Here's how it works: Read more
TV Advertising For the Rest of Us
An innovative new start-up makes the 30-second spot available to everyone, regardless of budget. Read more
