School Ties [Audio] 
Is college housing the next frontier of product placement? Staff reporter Max Chafkin explains why Kiehl's, Red Bull, and other companies are now stocking... Watch video
Advertising
Recent Advertising Articles
School Ties [Audio]
Attention, Shoppers
Price-comparison ads help businesses lure consumers away from the sites of their rivals. Read more
Survey: Small Firms Still Rely on Word-of-Mouth
Internet advertising is growing, but business owners say customer recommendations remain most effective. Read more
How Pay Per Action Works
It's a lot like regular keyword advertising--only better, since you're charged only when a customer actually makes a call or orders something. Read more
Why Pay For Ads That Don't Work?
Imagine if advertisers had to pay only when a customer bought something. That day may be here. Read more
Business Groups Launch Campaign Against AOL
The online provider's plan to charge fees for bulk e-mail has drawn widespread criticism. Read more
Super Bowl Ads: Winners and Losers
Inc.com’s panel of advertising and marketing execs sound off on this year’s Super Bowl ads -- their personal favorites, biggest flops, and the best use o... Read more
Transforming In-Store Advertising
Using existing technology in a new way, companies can better test store displays. Read more
Inc. 500 Firm Accused of 'Illegal and Deceptive' Practices
An online watchdog group recently filed a formal complaint against 180solutions, an adware provider. Read more
Inc. 500 Firm Accused of 'Illegal and Deceptive' Practices
An online watchdog group recently filed a formal complaint against 180solutions, an adware provider. Read more
Madison Avenue Memoirs
The life and thoughts of an advertising legend. Read more
And Now a Syllable from Our Sponsor
A new ad campaign features a one-second TV commercial. Read more
The Future of Advertising is Here
It's becoming increasingly possible to target "smart ads" specifically to people who want them. And best of all, you can do this for a fraction of the price ... Read more
So Many Clicks, So Few Sales
Pay-per-click advertising seems like a dream. But up to 35% of all the clicks you pay for may be fraudulent. Read more
Capturing Eardrums
In a world that's increasingly awash in marketing clutter, Paul Anthony, founder of Rumblefish, believes music can help a brand stand out. So what does your ... Read more
The Celebrity Pitch
America is more celebrity-mad than ever. But is hitching your company to a star really the right move? Read more
Over the Edge
With advertisers going to ever greater lengths to get attention, is it better to be boring? Read more
Five Ideas to Watch
...including hemp foods, snowboarder hotels, a pay-per-call policy, and a devilish remote control. Read more
Grist: An Entrepreneur's Resolutions
More nimbleness, less BlackBerry, and other new year's resolutions for 2005. Read more
Going After Nike
With plenty of bark and maybe just enough bite, "antipreneur" Kalle Lasn is ready to leave his mark -- er, spot -- on the global sneaker industry. Watch out,... Read more
Ready for Your Product's Close-up?
The rules of product placement are changing. Here's how to land a starring role for your firm. Read more
How To Star in an Ad (Without Looking Like an Idiot)
Gary Hirshberg of Stonyfield Farm shares his advice for starring in an advertisement. Read more
Five Ideas to Watch
Real beer goggles, scratch-and-sniff advertising, a banana protector, and more. Read more
Soul Proprietor: Jon Bon Jovi
What's a rock star doing running a football team? Being entrepreneurial, for starters. Business owner Jon Bon Jovi talks with Inc. magazine. Read more
Case Study: Bringing an Innovative Product to Market
Biolife just may have invented a better bandage. The question is how to spread the word -- without breaking the bank. Read more
