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Recent Advertising Articles
The Future of Advertising is Here
It's becoming increasingly possible to target "smart ads" specifically to people who want them. And best of all, you can do this for a fraction of the price ... Read more
So Many Clicks, So Few Sales
Pay-per-click advertising seems like a dream. But up to 35% of all the clicks you pay for may be fraudulent. Read more
Capturing Eardrums
In a world that's increasingly awash in marketing clutter, Paul Anthony, founder of Rumblefish, believes music can help a brand stand out. So what does your ... Read more
The Celebrity Pitch
America is more celebrity-mad than ever. But is hitching your company to a star really the right move? Read more
Over the Edge
With advertisers going to ever greater lengths to get attention, is it better to be boring? Read more
Five Ideas to Watch
...including hemp foods, snowboarder hotels, a pay-per-call policy, and a devilish remote control. Read more
Grist: An Entrepreneur's Resolutions
More nimbleness, less BlackBerry, and other new year's resolutions for 2005. Read more
Going After Nike
With plenty of bark and maybe just enough bite, "antipreneur" Kalle Lasn is ready to leave his mark -- er, spot -- on the global sneaker industry. Watch out,... Read more
Ready for Your Product's Close-up?
The rules of product placement are changing. Here's how to land a starring role for your firm. Read more
How To Star in an Ad (Without Looking Like an Idiot)
Gary Hirshberg of Stonyfield Farm shares his advice for starring in an advertisement. Read more
Five Ideas to Watch
Real beer goggles, scratch-and-sniff advertising, a banana protector, and more. Read more
Soul Proprietor: Jon Bon Jovi
What's a rock star doing running a football team? Being entrepreneurial, for starters. Business owner Jon Bon Jovi talks with Inc. magazine. Read more
Case Study: Bringing an Innovative Product to Market
Biolife just may have invented a better bandage. The question is how to spread the word -- without breaking the bank. Read more
Cutting Through the Clutter
Today, when we want a quick culture check on the relevance of a theme, we turn to Google as our barometer-in-residence. So I've done some searching on our... Read more
Mad as Hell About Ad Rates
Why (and where). Read more
See the Show, Buy the Pen
Smaller brands are finding a home on the Great White Way. Read more
Dude, Where's My Ad?
In a world increasingly cluttered with ads, your best shot at grabbing customers' attention might be targeting them in their cars. Read more
The Buzz Guru
Straddling the worlds of street art and commerce, marketing specialist Shepard Fairey knows how to get alternative culture kids talking about mainstream brands. Read more
Inc. Magazine Announces Search For The 500 Fastest Growing Companies In America
Inc. magazine and Inc.com have started the 2004 search for the Inc. 500 . The Inc. 500, Inc.'s annual listing of Am... Read more
Taming the Beast
Affiliate marketing is inexpensive and effective--provided you keep your affiliates on a short leash. Read more
High Noon in Aisle Five
If Rupert Murdoch's boys rode into your company's territory, what would you do: run for the hills or stay and fight? In the tradition of Gary Cooper's greate... Read more
Google Update Draws Criticism from Small Biz
Google changes the way it sells keyword ads. Read more
Logos That Turn Heads
Are walking, talking advertisements gimmicks or goldmines? Read more
Web Sets Sites on TV
Dot-coms will be right back...after a commercial break, that is. Read more
What's Next: Better Methods
Suppose you could really figure out why advertising works. Read more
Darn Those Pop-Up Ads! They're Maddening, But Do They Work?
They create as much clutter as those slippery advertising inserts that fatten a Sunday newspaper and are as inescapable as humidity in August. But just ho... Read more
Getting Your Ads Right
"We're moving online!! Blow out sale at our store location. Phone orders welcome." That's what was on the postcard. This advertisement was sent to ... Read more
Marketing: Living Up and Down the Dial
As more companies pump up the volume of their radio advertising, here are 10 tips for making the most of your airtime. Read more
Let's Get Visible: How to Start Your First Advertising Campaign
What first steps can a small business take toward upping its image and name recognition? Read more
Affiliate Advertising: Friend to the Bottom Line
Before the dot-com crash, many startup Internet companies were encouraged by venture capitalist firms to spend ever more ridiculous sums to acquire custom... Read more
Banner Ad Real Estate: Look Before You Leap
Before purchasing ad space on a Web site, always take the following items into consideration. Read more
Is Linking Exposing Your Company to Liability?
Can one of the most common practices on the Internet subject your company to liability? Surprisingly, the answer is yes. Case law from the United States a... Read more
How to Design a Brochure
"We need a brochure." With these four little words from the boss, you'resent off on an odyssey that can commandeer your Day Timer for weeks, evenmonths. B... Read more
