Advertising


Recent Advertising Articles

Google Update Draws Criticism from Small Biz

By Rod Kurtz |  Jan 1, 2004

Google changes the way it sells keyword ads.  Read more

Pop Art

By Anne Stuart |  Dec 1, 2003

Next time you're with a bunch of frequent Internet users, try this survey. First, request a show of hands from those who like pop-ups -- t...  Read more

Logos That Turn Heads

By Nicole Gull |  Dec 1, 2003

Are walking, talking advertisements gimmicks or goldmines?  Read more

Web Sets Sites on TV

By Nicole Gull |  Oct 1, 2003

Dot-coms will be right back...after a commercial break, that is.  Read more

What's Next: Better Methods

By Robert X. Cringely |  Sep 1, 2003

Suppose you could really figure out why advertising works.  Read more

Darn Those Pop-Up Ads! They're Maddening, But Do They Work?

By No Author |  Aug 1, 2003

They create as much clutter as those slippery advertising inserts that fatten a Sunday newspaper and are as inescapable as humidity in August. But just ho...  Read more

Getting Your Ads Right

By Rhonda Abrams |  Jun 10, 2003

"We're moving online!! Blow out sale at our store location. Phone orders welcome." That's what was on the postcard. This advertisement was sent to ...  Read more

Marketing: Living Up and Down the Dial

By Leslie Brokaw |  Mar 1, 2003

As more companies pump up the volume of their radio advertising, here are 10 tips for making the most of your airtime.  Read more

Let's Get Visible: How to Start Your First Advertising Campaign

By Kimberly McCall |  Sep 18, 2001

What first steps can a small business take toward upping its image and name recognition?  Read more

Affiliate Advertising: Friend to the Bottom Line

By Steve Rothberg |  Jul 6, 2001

Before the dot-com crash, many startup Internet companies were encouraged by venture capitalist firms to spend ever more ridiculous sums to acquire custom...  Read more

Banner Ad Real Estate: Look Before You Leap

By Shari Thurow |  Jun 15, 2001

Before purchasing ad space on a Web site, always take the following items into consideration.  Read more

Is Linking Exposing Your Company to Liability?

By Jacqueline Klosek |  Jun 7, 2001

Can one of the most common practices on the Internet subject your company to liability? Surprisingly, the answer is yes. Case law from the United States a...  Read more

How to Design a Brochure

By Kimberly McCall |  Jun 6, 2001

"We need a brochure." With these four little words from the boss, you'resent off on an odyssey that can commandeer your Day Timer for weeks, evenmonths. B...  Read more

Selling Fun Is Serious Business

By Rifka Rosenwein |  Jun 1, 2001

Can the founder of the company that brought you the ubiquitous Razor scooter make the phenomenon last?  Read more

Drop that Desktop Publishing Software and Step Aside

By Kimberly McCall |  Apr 24, 2001

Trendy fonts and cheesy clip art make me grumpy. Thumb through your local paper and note the epidemic usage of the "comic sans" font and those annoying li...  Read more

To TV or not to TV: Should Your Biz Use the Tube to Sell?

By Kimberly McCall |  Apr 24, 2001

For some small business owners, media buying is a mystery-shrouded endeavor -- one that they have neither the experience nor the inclination to delve into...  Read more

Radio Advertising: Inside Scoop from a Pro

By Kimberly McCall |  Apr 24, 2001

Share. Cume. Average quarter hour. Just a smattering of the terms you'll need to learn when you buy radio advertising. Media buying can be a cumbersome an...  Read more

An Ad Model That Works

By Anne Marie Borrego |  Mar 15, 2001

Why an imaginative, sound advertising model has made Healthcommunities.com consistently profitable.  Read more

Digging for Gold

By Elaine Appleton Grant |  Nov 15, 2000

This year we asked a panel of outside judges -- all experts in their fields -- to assess Web sites submitted by Inc. Technology readers.  Read more

How do I determine what to charge advertisers on my Web site?

Oct 10, 2000

Marketing & Advertising mentor Lisa H. Buksbaum responds to the following question from an inc.com user: I have a Web site that ...  Read more

How should I decide where to advertise?

By Rogers, Martha, Kasanoff, Bruce |  Oct 2, 2000

Marketing & Advertising mentor Lisa H. Buksbaum responds: Your choices about where to advertise should logically follow where your c...  Read more

Bootstrap Marketing: Taking on Procter Gamble

By D.M. Osborne |  Oct 1, 2000

She may not have the resources of her giant competitors, but Amilya Antonetti is making her own mark in the soap business, one customer at a time.  Read more

How do I choose an advertising agency?

Sep 13, 2000

Marketing & Advertising mentor Jay Conrad Levinson responds to the following questions from an inc.com user: I need to develop a...  Read more

How to Select an Ad Agency

By Inc. staff |  Sep 13, 2000

One of the easiest ways to lose a lot of money is to select the wrong advertising agency. Selecting the wrong agency will waste your investment while rais...  Read more

10 Questions to Ask before Choosing an Ad Agency

By Jay Conrad Levinson |  Sep 13, 2000

Before you go about the difficult task of choosing an ad agency for your small buisness, you should ask yourself 10 questions: What do...  Read more

What to Look For in an Ad Agency

By Jay Conrad Levinson |  Sep 13, 2000

Once you've decided that you need an advertising agency, use this checklist as a guideline for selecting the best possible one for your needs and goals.Read more

What should I keep in mind when creating my first ad?

Sep 8, 2000

Marketing & Advertising mentor Lisa H. Buksbaum responds to the following question from an inc.com user: I have a young business...  Read more

In a Former Life: Tama Starr

By Ilan Mochari |  Aug 1, 2000

Present life: CEO of Artkraft Strauss, an outdoor-advertising company based in New York City. Founded in 1897, the company is best known ...  Read more

Advertising: Reaching Your End Users

By Stephanie L Gruner |  Aug 1, 2000

A drumstick manufacturer explains how advertising brings his company closer to his retail customers' customers.  Read more

The Tested Eight-Step Banner Ad Campaign

By Shari Thurow |  Jul 7, 2000

Here's a proven, step-by-step plan for launching and maintaining a successful banner ad campaign. We've used it consistently for our clients at Read more

How can I get my foot in the door to bid on projects?

By Jay Conrad Levinson |  Jun 21, 2000

Marketing & Advertising mentor Jay Conrad Levinson responds to the following question from an inc.com user: We are a painting c...  Read more

How can I generate income from my Web site?

Jun 14, 2000

Internet in Business mentor Bradley Feld responds to the following question from an inc.com visitor: I'm a small-business person...  Read more

Where to Purchase Banner Advertising

By Shari Thurow |  May 31, 2000

Many businesses make the mistake of blindly purchasing banner ad space without understanding how their target audience searches for their products or serv...  Read more

Brands No More

By Jeffrey Swartz |  May 15, 2000

Timberland CEO Jeffrey Swartz on branding in these times.  Read more

Seven Rules for Legal Advertising

May 12, 2000

Advertising is regulated by both federal and state law. Under the law, your ad is unlawful if it tends to mislead or deceive. This means the government do...  Read more