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Recent Advertising Articles

Design and Copywriting for Effective Print Advertising

By Kimberly McCall |  Mar 14, 2000

"Good advertising" is certainly a subjective term. Different layouts, font styles, images, and copywriting styles appeal to different audiences. You can r...  Read more

Making the Most of Your (Limited) Marketing Dollars

By Kimberly McCall |  Mar 14, 2000

Like most small businesspeople, I have a limited amount of funds to devote to marketing and advertising. Even in a relatively small market like Portland, ...  Read more

What is the most effective form of advertising for a small business?

Mar 6, 2000

Marketing & Advertising mentor Jay Conrad Levinson responds: The most effective way of advertising a small business depends on the...  Read more

Upstarts: Nontraditional Ads

By John Grossmann |  Mar 1, 2000

Looking for a new place to stick your marketing message? Try fresh fruit. A look at how several new advertising companies are using new types of ads to reach...  Read more

Wowing Warren

By Arthur Lubow |  Mar 1, 2000

What sold Warren Buffett, the nation's preeminent investor, on Barry and Eliot Tatelman and their furniture business? The brothers' fun-loving spirit wasn't ...  Read more

The Banner-Ad Campaign Plan

Feb 16, 2000

The goal of any advertising campaign is to promote sales by getting the right messageto the right audience at the right time. Once you have identified you...  Read more

The Game of the Name

By Andrew Raskin |  Feb 1, 2000

Searching for the perfect name for your business? Here's why Internet start-up Gazooba.com chose an independent consultant over a high-profile firm to help b...  Read more

Myth 2: Traffic Will Make You Rich

By Anne Marie Borrego |  Feb 1, 2000

Blue Marlin CEO Erik Stuebe discusses the frustration of having people look but not buy.  Read more

Myth 6: Wild Ads Make Web Stars

By Anne Marie Borrego |  Feb 1, 2000

Think that memorable commercials will lure buyers to your Web site? Here's how Outpost.com discovered that an ad campaign must go beyond name recognition.  Read more

Wild Ads Make Web Stars: The Word from the Experts

By Inc. staff |  Feb 1, 2000

Ad campaigns for dot-coms should explain what the business does in order to be effective, say industry observers.  Read more

Online Advertising Pricing Models

Jan 21, 2000

There are three main ways of pricing online advertising: Impressions Read more

Tap the Untapped Billion-Dollar Co-Op Fund

By Kimberly Stansell |  Jan 18, 2000

Co-op advertising is a cost-sharing arrangement between a manufacturer and a retailer for customers' advertising programs. Collectively, manufacturers ear...  Read more

Showdown at Inc.com

By George Gendron |  Jan 1, 2000

Inc. magazine's editor-in-chief discusses an on-line firestorm sparked by an Inc. Technology article. Plus: An introduction to some new Read more

Does Brand Draw Young Consumers Online?

Nov 29, 1999

What's in a name? A new report from Forrester Research Inc. says the answer to that question for young consumers is "not much." Teens use the Net for ever...  Read more

Luddites Strike Back

By Alessandra Bianchi |  Nov 15, 1999

Attention, citizens of the World Wide Web: the backlash has begun. In a business climate in which URLs are as commonplace as phone numbers, the latest com...  Read more

Best of the Small Business Web: Seed Money

By Leigh Buchanan |  Nov 15, 1999

Starting with nothing, seed seller Prairie Frontier has blossomed into an E-commerce site that has everything.  Read more

Best of the Small Business Web: Pens and Tellers

By Leigh Buchanan |  Nov 15, 1999

WaterMark Group, a small vendor of automatic-teller supplies, didn't bank on becoming a profitable online publisher, but now its Web magazine brings in 40% o...  Read more

Best of the Small Business Web: Conjunction Junction

By Leigh Buchanan |  Nov 15, 1999

Compaero makes its connectors a cinch to buy while expanding its customer base.  Read more

Best of the Small Business Web: Diamond in the Rough

By Leigh Buchanan |  Nov 15, 1999

Pinnacle Building Systems' on-the-cheap Web site has paid enormous dividends for this modular-home builder.  Read more

Windows of Opportunity

By Fred Hapgood |  Nov 15, 1999

Want to auction products online? Address international Web surfers in their native languages? Turn customers into cartoons? Here are 18 tools for turbochargi...  Read more

Survival of the Fastest

By Bronwyn Fryer |  Nov 15, 1999

Just because you're an Internet business in the digital economy doesn't mean you've got it made in the shade. A panel of E-commerce experts warns of treacher...  Read more

Legal Concerns of Selling Products and Services Directly to the Public

Oct 25, 1999

Many federal and state " consumer protection" laws regulate the relationship between a business and its customers. These laws cover such things as adverti...  Read more

Just Balls! An E-commerce Success Story

Oct 21, 1999

An interview with Jim Medalia, president and founder of " Just Balls!" Q: What types of products do you sell at Justballs.Com?
Read more

Seeing the Light

By George Gendron |  Sep 1, 1999

Don Dennis, president and CEO of AVT Inc., in Littleton, Colo., said he was a "total nonbeliever" in E-commerceuntil recently. The General Electric vetera...  Read more

Go Glossy: How to Create a Beautiful Branding Tool on a Budget

By Mike Hofman |  Jul 1, 1999

Custom publishing, once considered the marketing wave of the future, has not lived up to its early promise. The problem is often the heavy cost of produci...  Read more

Local Ads Are Fresher

By Christopher Caggiano |  Jul 1, 1999

It's pretty common these days for deep-pocketed chain stores to wreak havoc on local independent retailers. When Pearle Vision and LensCrafters started mo...  Read more

The Sequel Syndrome

By Jeffrey L. Seglin |  Jul 1, 1999

Reviews of seven business books. Includes follow-ups to three wildly successful best-sellers; two books about appealing to customers' dreams; and two classic...  Read more

Hot Start-Ups

By Inc. staff |  Jul 1, 1999

It's easy to forget that the best new business ideas are often the simplest. Here are 10 start-ups that will have you wondering, "Why didn't I think of that?"  Read more

Big-Bucks Ads: Advertise the Way the Big Players Do

By Mike Hofman |  Jun 1, 1999

It used to be that only humongous companies like Anheuser-Busch could afford to do an advertising blitz during a megaevent like the Super Bowl. Lately, sm...  Read more

It's Jay Chiat's World. The Rest of Us Just Want to Live in It

By Jeffrey L. Seglin |  May 15, 1999

Here's how an adman created a whole new image of business with his 1983 commercial for Apple Computer.  Read more

E-Mail: Your E-Commerce Ally

By Bradley Feld |  May 1, 1999

As large and small companies alike turn to the Internet to sell products and services -- what is known as "e-commerce" -- entrepreneurs should be sure to ...  Read more

What Level Playing Field?

By Marc Ballon |  May 1, 1999

Forget the notion that anyone with a good idea can launch a hot Internet start-up. The new online retailers are betting that only the big and well-financed a...  Read more

Survive the Banner Ad Massacre

Mar 29, 1999

Does your banner ad scream "Click Me"? It better. Click-through rates are declining -- down to 0.5% from 2.5% just two years ago. Insiders tip: Mak...  Read more

E-Mail Pop-Ups: The Best Marketing Survey Techniques

Mar 15, 1999

Online surveys are an extremely effective way to test a product opportunity, gauge public opinion or assess customer satisfaction. According to Kevin Mabl...  Read more

TV for the Rest of Us

By Marc Ballon |  Mar 1, 1999

Daniel Weiss is the 29-year-old founder of Engineered Protection Systems Inc., a Houston-basedcommercial electronic-security company. EPS has seen sales s...  Read more