Advertising


Recent Advertising Articles

Hotline

By Martha E. Mangelsdorf |  May 1, 1990

Hotline information paragraphs for May 1990  Read more


Ad Infinitum

By Martha E. Mangelsdorf |  May 1, 1990

An introduction to Ad Bins and the pervasiveness of alternative advertising media.  Read more


Nuts And Bolts

By Inc. staff |  May 1, 1990

Company owner puts a picture of his factory on his sales brochure so customers know where the product is made.  Read more


Sitcom Sales

By Elizabeth Conlin |  Apr 1, 1990

Free national ad for Ben Jerry's: A comedy co-producer agreed to put a bumper sticker on the wall of a sitcom set.  Read more


Snack Attack

By Leslie Brokaw |  Apr 1, 1990

CEO credits the success of his cookie company to the attractiveness of the product.  Read more


Who's Calling?

By Inc. staff |  Apr 1, 1990

Business owner asks customers where they first saw an ad for his dental service to find out which ads are effective.  Read more


Tried and True

By Martha E. Mangelsdorf |  Mar 1, 1990

An ad agency for professional practices convinces clients to use effective and well-known methods of advertising.  Read more


Special Delivery

By Inc. staff |  Mar 1, 1990

Jacuzzi retailer makes an appeal to mailcarriers by placing an ad on every envelope.  Read more


Great Moments in Financing

By Martha E. Mangelsdorf |  Feb 1, 1990

As a result of a well-placed ad, a mail-order clothing company ends up with an unexpected investor.  Read more


My Own Mission

By Leslie Brokaw |  Jan 1, 1990

Although sales aren't as high as projected, My Own Meals pushes into the kids' meals market.  Read more


In The Cards

By Inc. staff |  Jan 1, 1990

Firm sends cards to former and prospective clients, giving them updates on their latest projects.  Read more


The Shotgun Solution

By Paul B. Brown |  Dec 1, 1989

To try a different approach, an architecture firm runs commercials that are informative and educational.  Read more


Forgo The Logo

By Inc. staff |  Nov 1, 1989

Ad agency advises growing companies against logos, asserting that name recognition is better.  Read more


Write On The Money

By Inc. staff |  Oct 1, 1989

Company pays employees for publishing articles in trade magazines and giving the company greater exposure.  Read more


Stock To Go

By Elizabeth Conlin |  Jul 1, 1989

As part of an advertising campaign, customers in a New York restaurant receive one share of stock per visit.  Read more


Break It To Me Gently

By Tom Richman |  Jul 1, 1989

An ad agency convinces its employees to organize their work on a computer to clear the way for more creative time.  Read more


What Business Are You In?

By Paul B. Brown |  May 1, 1989

PIP Printing CEO Tom Maratto decided to market his company as something more than a mere copy shop.  Read more


Clutter Busters

By Paul B. Brown |  Feb 1, 1989

How-to books on advertising that imprints a message  Read more


Revolution for the Hec of It

By Martha E. Mangelsdorf |  Sep 1, 1988

Advertising CEO revolutionized the industry with fixed price offerings.  Read more


A Cure For Ad Agency Blues

By Wilson Harrell |  Oct 1, 1986

Advertising is a mystery to most company owners -- which may explain why so few get their money's worth from their agencies.  Read more


How To Order Ads A La Carte

By Ivan Levison |  Feb 1, 1982

How To Order Ads A La Carte. Jim Stevens walked into the offices of HyperCreative Advertising feeling like one of the biggest frogs in the pond. He'd bud...  Read more


Advertise Wisely: Less Can Be More

Oct 1, 1981

Advertise Wisely: Less Can Be More. The fact that you don't have the budget to support half-page newspaper ads doesn't mean you should resign yoursel...  Read more


Advertising Budget

Tips on budgeting and negotiating, plus promotional tools for advertising.  Read more