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Recent Advertising Articles

Local Ads Are Fresher

By Christopher Caggiano |  Jul 1, 1999

It's pretty common these days for deep-pocketed chain stores to wreak havoc on local independent retailers. When Pearle Vision and LensCrafters started mo...  Read more

The Sequel Syndrome

By Jeffrey L. Seglin |  Jul 1, 1999

Reviews of seven business books. Includes follow-ups to three wildly successful best-sellers; two books about appealing to customers' dreams; and two classic...  Read more

Hot Start-Ups

By Inc. staff |  Jul 1, 1999

It's easy to forget that the best new business ideas are often the simplest. Here are 10 start-ups that will have you wondering, "Why didn't I think of that?"  Read more

Big-Bucks Ads: Advertise the Way the Big Players Do

By Mike Hofman |  Jun 1, 1999

It used to be that only humongous companies like Anheuser-Busch could afford to do an advertising blitz during a megaevent like the Super Bowl. Lately, sm...  Read more

It's Jay Chiat's World. The Rest of Us Just Want to Live in It

By Jeffrey L. Seglin |  May 15, 1999

Here's how an adman created a whole new image of business with his 1983 commercial for Apple Computer.  Read more

E-Mail: Your E-Commerce Ally

By Bradley Feld |  May 1, 1999

As large and small companies alike turn to the Internet to sell products and services -- what is known as "e-commerce" -- entrepreneurs should be sure to ...  Read more

What Level Playing Field?

By Marc Ballon |  May 1, 1999

Forget the notion that anyone with a good idea can launch a hot Internet start-up. The new online retailers are betting that only the big and well-financed a...  Read more

Survive the Banner Ad Massacre

Mar 29, 1999

Does your banner ad scream "Click Me"? It better. Click-through rates are declining -- down to 0.5% from 2.5% just two years ago. Insiders tip: Mak...  Read more

E-Mail Pop-Ups: The Best Marketing Survey Techniques

Mar 15, 1999

Online surveys are an extremely effective way to test a product opportunity, gauge public opinion or assess customer satisfaction. According to Kevin Mabl...  Read more

TV for the Rest of Us

By Marc Ballon |  Mar 1, 1999

Daniel Weiss is the 29-year-old founder of Engineered Protection Systems Inc., a Houston-basedcommercial electronic-security company. EPS has seen sales s...  Read more

Your Message Here

By Bronwyn Fryer |  Mar 1, 1999

Placing banner ads on Web sites used to be for big businesses with huge advertising budgets. Now that companies like SmartAge promote free banner exchanges, ...  Read more

Brand on the Run

By Christopher Caggiano |  Dec 1, 1998

Martin Connolly, CEO of bicycle-wheel manufacturer Spinergy Inc., used a combination of buzz, product placement, and celebrity endorsement to cultivate one o...  Read more

Recruiting Secrets of the Smartest Companies Around

By Christopher Caggiano |  Oct 1, 1998

An ever-tightening job market calls for rigorous, creative recruiting techniques. Here are some of the good-old-fashioned ways to find workers, plus some new...  Read more

Found in the Crowd

By Karen Southwick |  Sep 15, 1998

An increasing number of large companies are using the Internet for comparative shopping and to find new suppliers. Here are some of the best places to list y...  Read more

Lines of Fire

By Alessandra Bianchi |  Jun 15, 1998

An automated call center can improve customer service and analyze how calls translate into sales. Here's how to turn the telephone into your most important s...  Read more

Buzz

By Nancy K. Austin |  May 1, 1998

A look at the elusive marketing concept commonly called "buzz." Here are some ways that buzz can be generated and the effects it has on a business or product.  Read more

The Buzz Factory

By Nancy K. Austin |  May 1, 1998

Tattoo, Inc., a low-profile San Francisco marketing firm, has amassed an impressive group of blue-chip clients with its uncanny ability to define the essence...  Read more

Funeral Chain Exploits Demise of Tradition

By Marc Ballon |  Apr 1, 1998

Newcomer Family Mortuary ignored industry taboos by advertising discount funerals on television. Will competition usurp tradition in this high-growth industry?  Read more

Our Company, Ourselves

By Gert Boyle |  Apr 1, 1998

An interview with Gert and Tim Boyle of Columbia Sportswear Co. The Boyles explain how starring in their own advertisements helped spark their company's fast...  Read more

When Small Isn't Beautiful

By Susan Greco |  Mar 1, 1998

A small, unknown company may find difficulty convincing a customer of its credibility. Here are some ways to overcome customers' fears about your company's s...  Read more

Sun Sets Quickly on Publisher's "Empire"

By Mike Hofman |  Feb 1, 1998

"Florida Retirement Lifestyles" magazine went bankrupt when long-time advertisers felt alienated by attempts to revamp the publication. A business obit.  Read more

Dealing with Your Dealers

Jan 1, 1998

"Most dealers are set up for failure," says Ed Gannon, former director of HBO & Company's CyCare Business Group, in Dubuque, Iowa. How so? Companies often...  Read more

Drumming Up Business

Jan 1, 1998

To get to know the people who ultimately use its products, Pro-Mark, a premier drumstick maker in Houston, made its magazine advertising more interactive ...  Read more

How Can I Save Money on Radio Advertising?

By Leslie Brokaw |  Jan 1, 1998

"I buy my radio advertising when the price is right: there are times you can practically steal it," says Bob Juniper Jr., CEO of two-time Inc. 50...  Read more

Deejays' Chatter Brightens Tub Cleanser's Prospects

By Marc Ballon |  Dec 1, 1997

Paul C. Porter of Automation Inc. needed to advertise his cutting-edge cleanser but lacked the capital to compete with giants like Clorox. His savior: radio ...  Read more

Giving Business a Lift

By Jerry Useem |  Nov 1, 1997

In 1852, Elisha Otis had to risk life and limb to promote his invention, the elevator, and secure a future for his business.  Read more

The Years of Living Dangerously

By Edward O. Welles |  May 15, 1997

The story of how a small group of pharmacies has survived one economic plague after another over the past 25 years.  Read more

Does Kids' Entertainment Company Have License to Thrill?

By Mike Hofman |  Mar 1, 1997

The licensing industry is taking notice of this little company that is turning kids' entertainment products into gold.  Read more

It's Smarter to Barter

Jan 1, 1997

Madhu Sethi, founder and former owner of Innovation Computers, a computer dealer, in Deerfield Beach, Fla., took an innovative approach to handling a coll...  Read more

$ex Sells

By Fred Hapgood |  Dec 15, 1996

Entrepreneurs selling erotica goods on the Internet are learning tricks most cyber-merchants should know.  Read more

Getting a Line on Customers

By Sarah Schafer |  Dec 15, 1996

A quick look at how two companies turned to technology to take a nontraditional approach to marketing.  Read more

Marketing 101: The Secrets to Running a Successful Sale

By Bob Nelson |  Nov 13, 1996

The 1990s have brought dramatic changes to the retail industry, led by the emergence of national discounters. The top problem facing "Mai...  Read more

On-Line: Web-Site Promotions

By Phaedra Hise |  Aug 1, 1996

An art gallery owner explains how he had little success using search engines to promote his Web site.  Read more

Legal Brief: Cybermarketing

By Stephanie L. Gruner |  Jul 1, 1996

An advertising legal expert offers some tips on how to avoid trouble when advertising in cyberspace.  Read more

Beyond the Wall

By Wendy Marx |  Jun 3, 1996

Call it wall power. Two young Connecticut entrepreneurs have figured out how to crack the $30 billion dollar college market by delivering advertise...  Read more