It's pretty common these days for deep-pocketed chain stores to wreak havoc on local independent retailers. When Pearle Vision and LensCrafters started mo... Read more
Recent Advertising Articles
It used to be that only humongous companies like Anheuser-Busch could afford to do an advertising blitz during a megaevent like the Super Bowl. Lately, sm... Read more
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Online surveys are an extremely effective way to test a product opportunity, gauge public opinion or assess customer satisfaction. According to Kevin Mabl... Read more
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Paul C. Porter of Automation Inc. needed to advertise his cutting-edge cleanser but lacked the capital to compete with giants like Clorox. His savior: radio ... Read more
The licensing industry is taking notice of this little company that is turning kids' entertainment products into gold. Read more
The 1990s have brought dramatic changes to the retail industry, led by the emergence of national discounters. The top problem facing "Mai... Read more
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