Advertising

Buzz

By Nancy K. Austin | May 1, 1998

A look at the elusive marketing concept commonly called "buzz." Here are some ways that buzz can be generated and the effects it has on a business or product. Read more

The Buzz Factory

By Nancy K. Austin | May 1, 1998

Tattoo, Inc., a low-profile San Francisco marketing firm, has amassed an impressive group of blue-chip clients with its uncanny ability to define the essence... Read more

Funeral Chain Exploits Demise of Tradition

By Marc Ballon | Apr 1, 1998

Newcomer Family Mortuary ignored industry taboos by advertising discount funerals on television. Will competition usurp tradition in this high-growth industry? Read more

Our Company, Ourselves

By Gert Boyle | Apr 1, 1998

An interview with Gert and Tim Boyle of Columbia Sportswear Co. The Boyles explain how starring in their own advertisements helped spark their company's fast... Read more

When Small Isn't Beautiful

By Susan Greco | Mar 1, 1998

A small, unknown company may find difficulty convincing a customer of its credibility. Here are some ways to overcome customers' fears about your company's s... Read more

Sun Sets Quickly on Publisher's "Empire"

By Mike Hofman | Feb 1, 1998

"Florida Retirement Lifestyles" magazine went bankrupt when long-time advertisers felt alienated by attempts to revamp the publication. A business obit. Read more

Dealing with Your Dealers

Jan 1, 1998

Don't expect your independent dealers to create new-product demand all on their own. This software company shouldered some of the responsibility--and had its... Read more

Drumming Up Business

Jan 1, 1998

A premier drumstick maker offers free product samples in return for customer feedback, and racks up names for its mailing list through creative promotional d... Read more

How Can I Save Money on Radio Advertising?

By Leslie Brokaw | Jan 1, 1998

Buying in bulk and other purchasing strategies can help cut radio advertising costs. Read more

Deejays' Chatter Brightens Tub Cleanser's Prospects

By Marc Ballon | Dec 1, 1997

Paul C. Porter of Automation Inc. needed to advertise his cutting-edge cleanser but lacked the capital to compete with giants like Clorox. His savior: radio ... Read more

Giving Business a Lift

By Jerry Useem | Nov 1, 1997

In 1852, Elisha Otis had to risk life and limb to promote his invention, the elevator, and secure a future for his business. Read more

The Years of Living Dangerously

By Edward O. Welles | May 15, 1997

The story of how a small group of pharmacies has survived one economic plague after another over the past 25 years. Read more

Does Kids' Entertainment Company Have License to Thrill?

By Mike Hofman | Mar 1, 1997

The licensing industry is taking notice of this little company that is turning kids' entertainment products into gold. Read more

It's Smarter to Barter

Jan 1, 1997

After this computer dealer begrudgingly agreed to handle a collection problem through bartering, he was surprised to find how much he actually benefitted. No... Read more

$ex Sells

By Fred Hapgood | Dec 15, 1996

Entrepreneurs selling erotica goods on the Internet are learning tricks most cyber-merchants should know. Read more

Getting a Line on Customers

By Sarah Schafer | Dec 15, 1996

A quick look at how two companies turned to technology to take a nontraditional approach to marketing. Read more

Marketing 101: The Secrets to Running a Successful Sale

By Bob Nelson | Nov 13, 1996

Get through to your retail customers. What should you do to compete against mass merchandisers? Here's the inside scoop from a "retail survival consultant." Read more

On-Line: Web-Site Promotions

By Phaedra Hise | Aug 1, 1996

An art gallery owner explains how he had little success using search engines to promote his Web site. Read more

Legal Brief: Cybermarketing

By Stephanie L. Gruner | Jul 1, 1996

An advertising legal expert offers some tips on how to avoid trouble when advertising in cyberspace. Read more

Beyond the Wall

By Wendy Marx | Jun 3, 1996

What do breath mints and the Wonderbra have in common? Making money by turning ads into art. Read more

Rebel with a Cause

By Leslie Brokaw | Jun 1, 1996

How a body shop became its market leader by using radio attacks aimed at the car-insurance industry. Read more

Hiring: Recruiting in Cyberspace

By Donna Fenn | Nov 1, 1995

The World Wide Web is used by a high-tech firm to meet high-quality new-hire canidates. Read more

Resource: All Advertising Is Local

By Robina A. Gangemi | Aug 1, 1995

A quick review of Michael Corbett's book, How to Make the 33 Ruthless Rules of Local Advertising Work for You. Read more

What's in a 30-Minute Infomercial?

By Robina A. Gangemi | May 1, 1995

A breakdown summary of the costs involved in creating a 30-minute infomercial. Read more

The Digital Business Card

By Inc. staff | Mar 15, 1995

A quick look at how a digital business card design can be installed on your PC. Read more