Advertising

E-mail With. . . Spammers

By David H. Freedman | Mar 15, 1995

The two lawyers who angered the Internet community when they posted ads on various USENETs tell why they did it. Read more

Marketing Costs: A National Brand--At What Price?

By Susan Greco | Feb 1, 1995

A marketing pro offers ideas, including a four-year budget, to keep costs down when taking a product nationwide. Read more

Up and Coming: Teddy Bears and Underwear--Caught in the World Wide Web

By Susan Greco | Feb 1, 1995

A quick look at several companies that are using technology and the World Wide Web as a marketing tool. Read more

Just Did It

By George Gendron | Dec 1, 1994

A quote from Donald Katz's 'Just Do It: The NIke Spirit in the Corporate World,' concerning Nike's turnaround. Read more

The Irresistible Customer Questionnaire

By Alessandra Bianchi | Nov 1, 1994

A look at a magazine for children produced to support specific software and to survey the kids who use it. Read more

Advertising: Agency to Client - Do It Yourself

By Robina A. Gangemi | Nov 1, 1994

A quick look at a sofware developer who hired an ad agency to bring their ad projects in-house. Read more

Publicity: A Better Way to Seed the Market

By Susan Greco | Nov 1, 1994

A look at how a small company offered a popular product at cost in a highly successful promotional campaign. Read more

In the Vanguard: Putting Multimedia to Work

By Martha E. Mangelsdorf | Nov 1, 1994

A quick look at how small business is using multimedia applications for training, presentations, and marketing. Read more

Publicity: Rewards of Going for Awards

By Susan Greco | Sep 1, 1994

A quick look at a landscaping company that finds vying for various awards an effective way to gain wide publicity. Read more

Can TV Handle Another Madonna?

By George Gendron | Jun 1, 1994

Publishing company announces it is considering using infomercials to promote the Bible. Read more

The Cautious CEO's Guide to Agency Hunting

By Robina A. Gangemi | Apr 1, 1994

How a small, fast-growing temp agency interviewed ad agencies until it found the best match. Read more

How Do You Know When It's Time to Leave?

By Elizabeth Conlin | Feb 1, 1994

The founder of an ad agency struggles over the decision to leave her company. Read more

Making Fans on Talk Radio

By Phaedra Hise | Dec 1, 1993

How one direct marketer has scored with radio ad campaigns; plus a phone number for a free booklet, 'Why Radio?'. Read more

Is New Balance Headed for a Fall?

By Christopher Caggiano | Aug 1, 1993

FaxPoll results on New Balance's strategy for competing with Nike and Reebok. Read more

Surviving in the Nike/Reebok Jungle

By Jay Finegan | May 1, 1993

New Balance tries to compete in a shrinking industry dominated by intensely competitive giants. Read more

Street Marketing

By Susan Greco | Feb 1, 1993

Street marketing as a cost-effective alternative to conventional television, print, and direct-mail advertising. Read more

Users Get Sales on Course

By Susan Greco | Nov 1, 1992

Company launches new product through grass-roots promotions. Read more

Beware the Impossible Guarantee

By Susan Greco | Nov 1, 1992

Guaranteeing only services that can be provided all of the time. Read more

Network: September 1992

By Michael P. Cronin | Sep 1, 1992

Network reader-to-reader advice. Read more

Ads with Attitude

By Susan Greco | Jun 1, 1992

Temporary placement company sounds off about work-related issues over the radio gains greater name recognition. Read more

How Good Are Your Leads?

By Susan Greco | Apr 1, 1992

Cutting advertising costs by measuring publication performance. Read more

Do-It-Yourself Marketing

By Inc. staff | Nov 1, 1991

Guide to do-it-yourself marketing, advertising, public relations. Read more

Constant Reminders

By Tom Richman | Nov 1, 1991

Why company imprinted post-it-notes serve as an effective advertising device. Read more

How to Fire an Agency

By Susan Greco | Oct 1, 1991

Advice on firing your advertising agency. Read more

Network: October 1991

By Michael P. Cronin | Oct 1, 1991

Network Resources. Read more