Advertising


Recent Advertising Articles

Giving Business a Lift

By Jerry Useem |  Nov 1, 1997

In 1852, Elisha Otis had to risk life and limb to promote his invention, the elevator, and secure a future for his business.  Read more

The Years of Living Dangerously

By Edward O. Welles |  May 15, 1997

The story of how a small group of pharmacies has survived one economic plague after another over the past 25 years.  Read more

Does Kids' Entertainment Company Have License to Thrill?

By Mike Hofman |  Mar 1, 1997

The licensing industry is taking notice of this little company that is turning kids' entertainment products into gold.  Read more

It's Smarter to Barter

Jan 1, 1997

Madhu Sethi, founder and former owner of Innovation Computers, a computer dealer, in Deerfield Beach, Fla., took an innovative approach to handling a coll...  Read more

$ex Sells

By Fred Hapgood |  Dec 15, 1996

Entrepreneurs selling erotica goods on the Internet are learning tricks most cyber-merchants should know.  Read more

Getting a Line on Customers

By Sarah Schafer |  Dec 15, 1996

A quick look at how two companies turned to technology to take a nontraditional approach to marketing.  Read more

Marketing 101: The Secrets to Running a Successful Sale

By Bob Nelson |  Nov 13, 1996

The 1990s have brought dramatic changes to the retail industry, led by the emergence of national discounters. The top problem facing "Mai...  Read more

On-Line: Web-Site Promotions

By Phaedra Hise |  Aug 1, 1996

An art gallery owner explains how he had little success using search engines to promote his Web site.  Read more

Legal Brief: Cybermarketing

By Stephanie L. Gruner |  Jul 1, 1996

An advertising legal expert offers some tips on how to avoid trouble when advertising in cyberspace.  Read more

Beyond the Wall

By Wendy Marx |  Jun 3, 1996

Call it wall power. Two young Connecticut entrepreneurs have figured out how to crack the $30 billion dollar college market by delivering advertise...  Read more

Rebel with a Cause

By Leslie Brokaw |  Jun 1, 1996

How a body shop became its market leader by using radio attacks aimed at the car-insurance industry.  Read more

Hiring: Recruiting in Cyberspace

By Donna Fenn |  Nov 1, 1995

The World Wide Web is used by a high-tech firm to meet high-quality new-hire canidates.  Read more

Resource: All Advertising Is Local

By Robina A. Gangemi |  Aug 1, 1995

A quick review of Michael Corbett's book, How to Make the 33 Ruthless Rules of Local Advertising Work for You.  Read more

What's in a 30-Minute Infomercial?

By Robina A. Gangemi |  May 1, 1995

A breakdown summary of the costs involved in creating a 30-minute infomercial.  Read more

The Digital Business Card

By Inc. staff |  Mar 15, 1995

A quick look at how a digital business card design can be installed on your PC.  Read more

E-mail With. . . Spammers

By David H. Freedman |  Mar 15, 1995

The two lawyers who angered the Internet community when they posted ads on various USENETs tell why they did it.  Read more

Marketing Costs: A National Brand--At What Price?

By Susan Greco |  Feb 1, 1995

A marketing pro offers ideas, including a four-year budget, to keep costs down when taking a product nationwide.  Read more

Up and Coming: Teddy Bears and Underwear--Caught in the World Wide Web

By Susan Greco |  Feb 1, 1995

A quick look at several companies that are using technology and the World Wide Web as a marketing tool.  Read more

Just Did It

By George Gendron |  Dec 1, 1994

A quote from Donald Katz's 'Just Do It: The NIke Spirit in the Corporate World,' concerning Nike's turnaround.  Read more

The Irresistible Customer Questionnaire

By Alessandra Bianchi |  Nov 1, 1994

A look at a magazine for children produced to support specific software and to survey the kids who use it.  Read more

Advertising: Agency to Client - Do It Yourself

By Robina A. Gangemi |  Nov 1, 1994

A quick look at a sofware developer who hired an ad agency to bring their ad projects in-house.  Read more

Publicity: A Better Way to Seed the Market

By Susan Greco |  Nov 1, 1994

A look at how a small company offered a popular product at cost in a highly successful promotional campaign.  Read more

In the Vanguard: Putting Multimedia to Work

By Martha E. Mangelsdorf |  Nov 1, 1994

A quick look at how small business is using multimedia applications for training, presentations, and marketing.  Read more

Publicity: Rewards of Going for Awards

By Susan Greco |  Sep 1, 1994

A quick look at a landscaping company that finds vying for various awards an effective way to gain wide publicity.  Read more

Can TV Handle Another Madonna?

By George Gendron |  Jun 1, 1994

Publishing company announces it is considering using infomercials to promote the Bible.  Read more

The Cautious CEO's Guide to Agency Hunting

By Robina A. Gangemi |  Apr 1, 1994

How a small, fast-growing temp agency interviewed ad agencies until it found the best match.  Read more

How Do You Know When It's Time to Leave?

By Elizabeth Conlin |  Feb 1, 1994

The founder of an ad agency struggles over the decision to leave her company.  Read more

Making Fans on Talk Radio

By Phaedra Hise |  Dec 1, 1993

How one direct marketer has scored with radio ad campaigns; plus a phone number for a free booklet, 'Why Radio?'.  Read more

Is New Balance Headed for a Fall?

By Christopher Caggiano |  Aug 1, 1993

FaxPoll results on New Balance's strategy for competing with Nike and Reebok.  Read more

Surviving in the Nike/Reebok Jungle

By Jay Finegan |  May 1, 1993

New Balance tries to compete in a shrinking industry dominated by intensely competitive giants.  Read more

Street Marketing

By Susan Greco |  Feb 1, 1993

Street marketing as a cost-effective alternative to conventional television, print, and direct-mail advertising.  Read more

Users Get Sales on Course

By Susan Greco |  Nov 1, 1992

Company launches new product through grass-roots promotions.  Read more

Beware the Impossible Guarantee

By Susan Greco |  Nov 1, 1992

Guaranteeing only services that can be provided all of the time.  Read more

Network: September 1992

By Michael P. Cronin |  Sep 1, 1992

Network reader-to-reader advice.  Read more

Ads with Attitude

By Susan Greco |  Jun 1, 1992

Temporary placement company sounds off about work-related issues over the radio gains greater name recognition.  Read more