Advertising


Recent Advertising Articles

How Do You Know When It's Time to Leave?

By Elizabeth Conlin |  Feb 1, 1994

The founder of an ad agency struggles over the decision to leave her company.  Read more

Making Fans on Talk Radio

By Phaedra Hise |  Dec 1, 1993

How one direct marketer has scored with radio ad campaigns; plus a phone number for a free booklet, 'Why Radio?'.  Read more

Is New Balance Headed for a Fall?

By Christopher Caggiano |  Aug 1, 1993

FaxPoll results on New Balance's strategy for competing with Nike and Reebok.  Read more

Surviving in the Nike/Reebok Jungle

By Jay Finegan |  May 1, 1993

New Balance tries to compete in a shrinking industry dominated by intensely competitive giants.  Read more

Street Marketing

By Susan Greco |  Feb 1, 1993

Street marketing as a cost-effective alternative to conventional television, print, and direct-mail advertising.  Read more

Users Get Sales on Course

By Susan Greco |  Nov 1, 1992

Company launches new product through grass-roots promotions.  Read more

Beware the Impossible Guarantee

By Susan Greco |  Nov 1, 1992

Guaranteeing only services that can be provided all of the time.  Read more

Network: September 1992

By Michael P. Cronin |  Sep 1, 1992

Network reader-to-reader advice.  Read more

Ads with Attitude

By Susan Greco |  Jun 1, 1992

Temporary placement company sounds off about work-related issues over the radio gains greater name recognition.  Read more

How Good Are Your Leads?

By Susan Greco |  Apr 1, 1992

Cutting advertising costs by measuring publication performance.  Read more

Do-It-Yourself Marketing

By Inc. staff |  Nov 1, 1991

Guide to do-it-yourself marketing, advertising, public relations.  Read more

Constant Reminders

By Tom Richman |  Nov 1, 1991

Why company imprinted post-it-notes serve as an effective advertising device.  Read more

How to Fire an Agency

By Susan Greco |  Oct 1, 1991

Advice on firing your advertising agency.  Read more

Network: October 1991

By Michael P. Cronin |  Oct 1, 1991

Network Resources.  Read more

Network: June 1991

By Michael P. Cronin |  Jun 1, 1991

Network reader-to-reader advice.  Read more

Network: May 1991

By Michael P. Cronin |  May 1, 1991

Network reader-to-reader advice.  Read more

Swapping Ads

By Inc. staff |  Nov 1, 1990

Video store offers movie-rental coupons to area merchants in return for advertising space in their stores.  Read more

House ads

By Inc. staff |  Aug 1, 1990

Thanking people for their business by giving away advertising space in the company newsletter.  Read more

Hotline

By Martha E. Mangelsdorf |  May 1, 1990

Hotline information paragraphs for May 1990  Read more

Ad Infinitum

By Martha E. Mangelsdorf |  May 1, 1990

An introduction to Ad Bins and the pervasiveness of alternative advertising media.  Read more

Nuts And Bolts

By Inc. staff |  May 1, 1990

Company owner puts a picture of his factory on his sales brochure so customers know where the product is made.  Read more

Sitcom Sales

By Elizabeth Conlin |  Apr 1, 1990

Free national ad for Ben Jerry's: A comedy co-producer agreed to put a bumper sticker on the wall of a sitcom set.  Read more

Snack Attack

By Leslie Brokaw |  Apr 1, 1990

CEO credits the success of his cookie company to the attractiveness of the product.  Read more

Who's Calling?

By Inc. staff |  Apr 1, 1990

Business owner asks customers where they first saw an ad for his dental service to find out which ads are effective.  Read more

Tried and True

By Martha E. Mangelsdorf |  Mar 1, 1990

An ad agency for professional practices convinces clients to use effective and well-known methods of advertising.  Read more

Special Delivery

By Inc. staff |  Mar 1, 1990

Jacuzzi retailer makes an appeal to mailcarriers by placing an ad on every envelope.  Read more

Great Moments in Financing

By Martha E. Mangelsdorf |  Feb 1, 1990

As a result of a well-placed ad, a mail-order clothing company ends up with an unexpected investor.  Read more

My Own Mission

By Leslie Brokaw |  Jan 1, 1990

Although sales aren't as high as projected, My Own Meals pushes into the kids' meals market.  Read more

In The Cards

By Inc. staff |  Jan 1, 1990

Firm sends cards to former and prospective clients, giving them updates on their latest projects.  Read more

The Shotgun Solution

By Paul B. Brown |  Dec 1, 1989

To try a different approach, an architecture firm runs commercials that are informative and educational.  Read more

Forgo The Logo

By Inc. staff |  Nov 1, 1989

Ad agency advises growing companies against logos, asserting that name recognition is better.  Read more

Write On The Money

By Inc. staff |  Oct 1, 1989

Company pays employees for publishing articles in trade magazines and giving the company greater exposure.  Read more

Stock To Go

By Elizabeth Conlin |  Jul 1, 1989

As part of an advertising campaign, customers in a New York restaurant receive one share of stock per visit.  Read more

Break It To Me Gently

By Tom Richman |  Jul 1, 1989

An ad agency convinces its employees to organize their work on a computer to clear the way for more creative time.  Read more

What Business Are You In?

By Paul B. Brown |  May 1, 1989

PIP Printing CEO Tom Maratto decided to market his company as something more than a mere copy shop.  Read more