Have Customers Write Your Sales Message
Marketers aren't usually very good at writing an effective, strong sales message. You're better off asking customers for help. Read more
Advertising
Recent Advertising Articles
B-Reel: The Company That's Changing Advertising
B-Reel is using technology to obliterate the line between selling and entertainment. Check out how this company is shaking up the industry. Read more
To Groupon or Not To Groupon? Do This First
Understand your customers--and the possible return, if any--before you make a Groupon-like offer. Read more
Effective Online Advertising: 7 Tips 
Don't be afraid to fail repeatedly, says HowAboutWe.com co-founder Brian Schechter. Watch video
Learn From Obama's (Boring) New Campaign Slogan
In Washington, there's no start-up like an election campaign. And there's no quicker way to miss your mark than brand with a lackluster slogan. Read more
How to Create a Viral Campaign (Hint: You Can’t)
Whether or not your marketing takes off--and takes on a life of its own--isn't really up to you. But you can set yourself up for success. Read more
The Dangers of Marketing Half-Baked Products
Should you show the world your technology before it's fully baked? Google did with Project Glass--but that doesn't mean you should. Read more
3 Ways to Grow Your Business on a Budget
You don't have to spend a lot to spread the word about your company. You just have to get creative. Read more
Online Ads: 7 Dos & Don’ts
You don't need an agency to manage your digital advertising. But if you're going to go it alone, you need to understand a few ground rules. Read more
Why Premature Hype Kills Start-ups
If your beta product isn't ready for prime time, the last thing you need is attention from the media. Read more
Diversify the Eggs in Your Marketing Basket
Don't ever become so reliant on one form of marketing that, if it ceased, your business could go the way of the dodo. Read more
3 Reasons People Hate Marketers
Don't add to the marketer bashing: avoid these pitfalls and be a marketing hero. Read more
Building Ads in the 21st Century and Beyond
CEO of award winning digital ad agency AKQA Tom Bedecarre tells us how his independent company has become an industry titan. Read more
How Limbaugh's Gaffe Tainted Unwitting Brands
What if your brand was sucked into a controversy it had nothing to do with? Here's how it happens. Read more
Facebook Mobile Ads: Don't Believe the Hype
Why you should think twice about an advertising scheme coming from a company that's about to IPO. Read more
Facebook Unveils New Marketing Tactics For Brands
In a charm offensive to woo advertisers before its IPO, Facebook pitched brands new features to guarantee they reach fans' timelines and profile pages. Read more
How Savvy Start-ups Get Attention at SXSW
It's not a trade show, so the usual tactics aren't going to work. See how these companies got creative in years past. Read more
Meet the Angels of Madison Avenue
Tech start-ups are getting a helping hand from an unlikely source: advertising agencies. Read more
What the Oscars Really Tell Us
In a sea of Hollywood hype, the Academy Awards offer up a reality check. (No, really.) Read more
How to Increase Your Online Ad Conversion Rate
Find out why Matt Mickiewicz, co-founder of 99Designs, a graphic design marketplace, recommends website live chats. Watch video
10 Meaningless Sales Terms
At one time, these phrases made a real impact on potential customers. Not anymore. Read more
How the Super Bowl Shortchanged the Web
Streaming the Super Bowl was smart. Turning it into a second-tier version of the event? Not so much. Read more
3 Super Bowl Ads That Got It Right
Even if you never come close to buying a Super Bowl ad, you can learn a few key marketing rules from these big-game winners. Read more
Competing Against Apple's iPad: Crazy or Brilliant?
Most would say you'd have to be crazy. But this Chinese gadgetmaker proves being crazy can make you $100 million a year. Read more
Can Smaller Companies Score With Super Bowl Ads?
Is $3.5 million for 30 seconds of fame worth it? These businesses are putting it all on the line during Super Bowl XLVI. Read more
DIY Publicity: 13 Things to Do Now
If promoting your company is your task and yours alone, here's your to-do list. Read more
Start-up Marketing: Go Big or Grassroots?
With a $5,000 monthly budget, Buyosphere cofounder Tara Hunt has a dilemma. How would you spend it? Read more
When Did Being Nice Get So Complicated?
Giving back to the community is harder than it looks. What would you do in a situation like this? Read more
The Other Big Game
Super Bowl advertisers aim to score more hits online Read more
How Spanx Grew
Sara Blakely talks about how she picks team members, handles public relations, and avoids paying for advertising. Watch video
4 Rules for Better Marketing
Great companies use this approach to cut their cost per acquired customer in half and generate a positive return. Can it work for you too? Read more
Are Your Customers Tuning You Out?
Is your communication too noisy? Here's how to reduce it and get your audience to hear you. Read more
How to Develop Your Ad Message
Create ads that get attention and clearly let people know what your business stands for. Greg Rollett, CEO of the Product Pros, has advice too. Watch video
An Ad Maestro’s Greatest Hits
Stan Richards is the mastermind behind the biggest independently owned ad agency in the nation. We’ve gathered some of The Richards Group’s greatest hits... View slideshow
Digital Advertising: 5 Hot Trends
Want to reach more customers? From social to search, here are the 5 big ideas you may have missed at ad:tech this week. Read more
