Advertising


Recent Advertising Articles

The MVP of Super Bowl Product Placement

By Christine Lagorio |  Feb 8, 2010

Officials at the Indianapolis company that makes the head set worn by Drew Brees' baby son had no idea they were on the verge of amazing product placement.  Read more


How to Advertise on Facebook

By Jason Del Rey |  Feb 1, 2010

Here are 4 tips to make your advertising on Facebook as effective for your business: Stand out among Facebook's status updates, party photos, and comments.  Read more


Reinventing the Local TV Ad

By Kasey Wehrum |  Feb 1, 2010

A new website celebrates the spirit of quirky TV commercials produced by local businesses.  Read more


Google to Acquire AdMob for $750 Million

By Nitasha Tiku |  Nov 9, 2009

The search giant acquires an ad network in the hopes of dominating the mobile market.  Read more


Internet Users Object to Tailored Ads

By Lauren Folino |  Oct 8, 2009

Study reveals bad news for companies that track online users in order to tailor advertising.  Read more


30 Under 30 2009 - JustinTV Profile - Matt Seibel, Justin Kan, Emmett Shear, Kyle Vogt

Justin Kan spent much of 2007 with a camera strapped to himself, broadcasting every waking (and sleeping) hour on the Internet. He and his co-founders turned...  Read more


Mad Men on Branding

By Leigh Buchanan |  Sep 1, 2009

The popular TV show's branding expert talks about changes in advertising since the 1960s  Read more


How to Start an Advertising Company

By Leigh Buchanan |  Jul 1, 2009

Take years of experience in the corporate world, and then turn the model on its head.  Read more


Horse Race: Branded Entertainment

By Nitasha Tiku |  Jun 1, 2009

Four start-ups vie for leadership in the lucrative new space of branded entertainment  Read more


How I Did It: Margot Fraser

Margot Fraser, as told to Leigh Buchanan |  Jun 1, 2009

Margot Fraser, the founder of Birkenstock, USA, recalls 40 years of peace, love, and clunky sandals  Read more


Run Cheap TV Commercials with Google TV Ads

By Kasey Wehrum |  Jun 1, 2009

With Google's TV ad service, small companies can buy low-cost TV commercials on national cable channels  Read more


The Wexley Way

By Josh Dean |  Mar 1, 2009

In the advertising racket, the future is coming up fast. Or maybe it's already here, at an obstreperous little agency called Wexley School for Girls  Read more


MySpace Targets Small Business Ads

By Andrew Leigh |  Oct 13, 2008

The social networking giant unveils a low-cost do-it-yourself advertising tool.  Read more


Ads Targeting Value for Money

By Kelly Faircloth |  Oct 9, 2008

With consumers watching their budgets over the holidays, retailers plan to focus on deals.  Read more


Your Company, the Movie [Video]

By Rod Kurtz and Bobbie Gossage |  Oct 1, 2008

If you are not using online video in your marketing efforts, you are woefully behind. But a new array of tools can help you channel your inner Steven Spie...  Watch video


Spotlight: Gary Lin, Glispa Media

By Gary Lin |  Sep 1, 2008

In 2001, Gary Lin founded Glispa Media in São Paulo, Brazil. Here's how he did it.  Read more


A PR Stunt Goes Bad

By Patrick J. Sauer |  Aug 1, 2008

In June 2007 , we wrote about marketing firm Interference, which designed a PR...  Read more


Battle of the Network All-Stars

By Leigh Buchanan |  Jul 1, 2008

The secrets of HSN's top marketers.  Read more


Finding Salespeople Abroad

By Inc. staff |  Jul 1, 2008

Locating top performers in the global economy.  Read more


Updates

By Jason Del Rey |  Jul 1, 2008

Spotting Votes  Read more


Bright Lights, Big Impact

By Sarah Goldstein |  Mar 1, 2008

Why digital billboards are growing in popularity.  Read more


Channel Surfing

By Adam Bluestein |  Feb 24, 2008

Eager to see your product or service on TV? Frank Zazza, the father of product placement, has these tips:  Read more


The Value of Prime-Time Exposure

By Adam Bluestein |  Feb 24, 2008

How companies can make a splash in the big-money world of TV product placement--without spending a dime.  Read more


The Real Winners and Losers

By Angus Loten |  Feb 4, 2008

Companies shelled out a record $2.7 million for 30 seconds of airtime during the Super Bowl. So who got their money's worth? A look at the best and worst com...  Read more


A Digital Makeover for the Modeling Business

By David H. Freedman |  Feb 1, 2008

How Ford Models became the hottest thing on YouTube.  Read more