An Ad Maestro’s Greatest Hits
Stan Richards is the mastermind behind the biggest independently owned ad agency in the nation. We’ve gathered some of The Richards Group’s greatest hits... View slideshow
Advertising
Recent Advertising Articles
Digital Advertising: 5 Hot Trends
Want to reach more customers? From social to search, here are the 5 big ideas you may have missed at ad:tech this week. Read more
Ammirati Upends the Old Agency Model 
Matthew Ammirati explains how he works with clients like Anheuser-Busch to identify the right marketing campaign--whether it's a bumper sticker or a commercial. Watch video
Congress Targets Online Ad Tracking
Will Do Not Track legislation hurt small businesses? Read more
Stan Richards's Unique Management Style
An in-depth look at how one man built the nation's largest independent advertising agency on one principle: Creativity doesn't need a muse. It needs a drill ... Read more
Navigating the New Free-Ad Ecosystem
What's a small business to make of Facebook, Google, and HopStop offering up ad space free of charge? Read more
My Story: Krishnan Menon of Phenomenon
Why this advertising and marketing company, which develops marketing campaigns for entertainment networks, consumer companies, and inventors, stays out of view Read more
America’s Fastest-Growing Advertising Company
C2C Outdoor tracks the best outdoor spaces for advertising. Read more
How to Choose an Advertising Agency
With thousands of ad firms wanting your business, how can you choose? Experts explain how to set your goals, put it in an RFP, and snag the best creative team. Read more
Do Facebook Ads Bring Customers?
Do Facebook ads bring customers that buy things and add to your bottom line? Twenty businesses of different sizes and in different industries offer an answer. Read more
Joe Weil, President of Launch
He is the president of Launch, a test commercial production studio that specializes in 3D cinematics and animations. Watch video
How Would You Market Art for Rent?
Four entrepreneurs offer Artsicle their marketing ideas and help the start-up craft a following. Read more
How You Use QR Codes - Readers’ Responses
Back in April, I wrote an article about QR Codes and the post exploded with comments. I ... Read more
Cal McAllister and Ian Cohen, Founders of Wexley School for Girls
Cal McAllister and Ian Cohen are the founders of the advertising agency, Wexley School for Girls. Watch video
3 Mobile-Advertising Services
A look at different ways to target customers on their mobile devices Read more
How to Use Augmented Reality in Advertising
Combining the digital and physical worlds, augmented reality offers brands a unique new opportunity to interact with consumers. Here's why it's worth a shot. Read more
5 Augmented Reality Campaigns We Love
Augmented reality allows brands to interact with consumers in a new and unique way. Here are five campaigns that got our attention. View slideshow
How Would You Sell Bacon and Beer Cupcakes?
Four entrepreneurs suggest marketing strategies for Butch Bakery. Read more
Should You Advertise on Search Engines?
A new study suggests there's only one place worth doing it. Read more
How to Create an Effective Company Facebook Page
You've created a company Facebook page. Now what? Here are four tips, from the experts, about how to build a great fan page. Read more
Save the Yellow Pages
Small-business owners are fighting to preserve the old-fashioned phone book. Plus, Groupon gets sued, and the rest of the day's news. Read more
Outsmarting Mother Nature
As weather technology advances, businesses are starting to make better business decisions based on short- and long-term weather patterns. Read more
7 Tips on Boosting Post-Holiday Retail Sales
Small business owners give advice on how to keep sales up after the holiday buying wave has passed. Read more
A Groupon Gaffe?
Did the group buying site cross the line with its mock-PSA Super Bowl ads? Plus Obama's challenge to American businesses and the rest of the day's news. Read more
The New Rules of Writing a Memorable Slogan
Want to come up with the next "Got milk?" We've asked industry pros for their most creative tips for creating a sticky, meaningful tagline. Read more
Why Digital Ads Are the Way to Reach U.S. Hispanics
U.S. Hispanics have about a trillion dollars in purchasing power—and they're far more likely than the general population to buy something after seeing an o... Read more
Consumers Wary of Location-Based Services
Nearly all users think location-based services like Foursquare and Facebook Places are useful, but more than half are concerned about privacy. Read more
How to Use Humor in Advertising
Thinking beyond your product and more in terms of humor and entertainment can maximize your advertising effectiveness. Here’s how to pull it off. Read more
How to Know if Your Product Is Infomercial-Worthy
Sure, they can be cheesy. But they can also make you rich. Does your product have what it takes to make it in the world of direct-response TV? Read more
Google eBooks Is Here
Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today: ... Read more
How to Get Your Products onto the Beauty Pages
The secrets to getting your products in to some of the top fashion magazines. Read more
How Would You Sell Custom Stuffed Animals?
Four entrepreneurs offer marketing strategies to a start-up that sells custom toys. Read more
10 Eye-Catching Ambient Ads
What ads did you see on your way to work this morning? Trouble remembering? Here are 10 smart advertisements and marketing campaigns that generated buzz and ... View slideshow
How Would You Sell Temporary Wallpaper?
Four seasoned entrepreneurs offer marketing strategies for Tempaper. Read more
How to Buy TV Advertising on a Budget
For small businesses, here's the reality of TV -- the medium can be an affordable messenger. Read more
