3 Super Bowl Ads That Got It Right
Even if you never come close to buying a Super Bowl ad, you can learn a few key marketing rules from these big-game winners. Read more
Advertising
Recent Advertising Articles
Competing Against Apple's iPad: Crazy or Brilliant?
Most would say you'd have to be crazy. But this Chinese gadgetmaker proves being crazy can make you $100 million a year. Read more
Can Smaller Companies Score With Super Bowl Ads?
Is $3.5 million for 30 seconds of fame worth it? These businesses are putting it all on the line during Super Bowl XLVI. Read more
DIY Publicity: 13 Things to Do Now
If promoting your company is your task and yours alone, here's your to-do list. Read more
Start-up Marketing: Go Big or Grassroots?
With a $5,000 monthly budget, Buyosphere cofounder Tara Hunt has a dilemma. How would you spend it? Read more
When Did Being Nice Get So Complicated?
Giving back to the community is harder than it looks. What would you do in a situation like this? Read more
The Other Big Game
Super Bowl advertisers aim to score more hits online Read more
How Spanx Grew 
Sara Blakely talks about how she picks team members, handles public relations, and avoids paying for advertising. Watch video
4 Rules for Better Marketing
Great companies use this approach to cut their cost per acquired customer in half and generate a positive return. Can it work for you too? Read more
Are Your Customers Tuning You Out?
Is your communication too noisy? Here's how to reduce it and get your audience to hear you. Read more
How to Develop Your Ad Message
Create ads that get attention and clearly let people know what your business stands for. Greg Rollett, CEO of the Product Pros, has advice too. Watch video
An Ad Maestro’s Greatest Hits
Stan Richards is the mastermind behind the biggest independently owned ad agency in the nation. We’ve gathered some of The Richards Group’s greatest hits... View slideshow
Digital Advertising: 5 Hot Trends
Want to reach more customers? From social to search, here are the 5 big ideas you may have missed at ad:tech this week. Read more
Ammirati Upends the Old Agency Model
Matthew Ammirati explains how he works with clients like Anheuser-Busch to identify the right marketing campaign--whether it's a bumper sticker or a commercial. Watch video
Congress Targets Online Ad Tracking
Will Do Not Track legislation hurt small businesses? Read more
Stan Richards's Unique Management Style
An in-depth look at how one man built the nation's largest independent advertising agency on one principle: Creativity doesn't need a muse. It needs a drill ... Read more
Navigating the New Free-Ad Ecosystem
What's a small business to make of Facebook, Google, and HopStop offering up ad space free of charge? Read more
My Story: Krishnan Menon of Phenomenon
Why this advertising and marketing company, which develops marketing campaigns for entertainment networks, consumer companies, and inventors, stays out of view Read more
America’s Fastest-Growing Advertising Company
C2C Outdoor tracks the best outdoor spaces for advertising. Read more
How to Choose an Advertising Agency
With thousands of ad firms wanting your business, how can you choose? Experts explain how to set your goals, put it in an RFP, and snag the best creative team. Read more
Do Facebook Ads Bring Customers?
Start-ups and small businesses are always looking for more customers, and there are a lot of potential customers on the Internet, right? But what online s... Read more
Joe Weil, President of Launch
He is the president of Launch, a test commercial production studio that specializes in 3D cinematics and animations. Watch video
How Would You Market Art for Rent?
Four entrepreneurs offer Artsicle their marketing ideas and help the start-up craft a following. Read more
How You Use QR Codes - Readers’ Responses
Back in April, I wrote an article about QR Codes and the post exploded with comments. I ... Read more
Cal McAllister and Ian Cohen, Founders of Wexley School for Girls
Cal McAllister and Ian Cohen are the founders of the advertising agency, Wexley School for Girls. Watch video
3 Mobile-Advertising Services
A look at different ways to target customers on their mobile devices Read more
How to Use Augmented Reality in Advertising
Combining the digital and physical worlds, augmented reality offers brands a unique new opportunity to interact with consumers. Here's why it's worth a shot. Read more
5 Augmented Reality Campaigns We Love
Augmented reality allows brands to interact with consumers in a new and unique way. Here are five campaigns that got our attention. View slideshow
How Would You Sell Bacon and Beer Cupcakes?
Four entrepreneurs suggest marketing strategies for Butch Bakery. Read more
Should You Advertise on Search Engines?
A new study suggests there's only one place worth doing it. Read more
How to Create an Effective Company Facebook Page
You've created a company Facebook page. Now what? Here are four tips, from the experts, about how to build a great fan page. Read more
Save the Yellow Pages
Small-business owners are fighting to preserve the old-fashioned phone book. Plus, Groupon gets sued, and the rest of the day's news. Read more
Outsmarting Mother Nature
As weather technology advances, businesses are starting to make better business decisions based on short- and long-term weather patterns. Read more
7 Tips on Boosting Post-Holiday Retail Sales
Small business owners give advice on how to keep sales up after the holiday buying wave has passed. Read more
A Groupon Gaffe?
Did the group buying site cross the line with its mock-PSA Super Bowl ads? Plus Obama's challenge to American businesses and the rest of the day's news. Read more