Advertising


Recent Advertising Articles

An Ad Maestro’s Greatest Hits

Stan Richards is the mastermind behind the biggest independently owned ad agency in the nation. We’ve gathered some of The Richards Group’s greatest hits...  View slideshow

Digital Advertising: 5 Hot Trends

Want to reach more customers? From social to search, here are the 5 big ideas you may have missed at ad:tech this week.  Read more

Ammirati Upends the Old Agency Model 

Matthew Ammirati explains how he works with clients like Anheuser-Busch to identify the right marketing campaign--whether it's a bumper sticker or a commercial.  Watch video

Congress Targets Online Ad Tracking

Will Do Not Track legislation hurt small businesses?  Read more

Stan Richards's Unique Management Style

An in-depth look at how one man built the nation's largest independent advertising agency on one principle: Creativity doesn't need a muse. It needs a drill ...  Read more

Navigating the New Free-Ad Ecosystem

What's a small business to make of Facebook, Google, and HopStop offering up ad space free of charge?  Read more

My Story: Krishnan Menon of Phenomenon

Why this advertising and marketing company, which develops marketing campaigns for entertainment networks, consumer companies, and inventors, stays out of view  Read more

America’s Fastest-Growing Advertising Company

C2C Outdoor tracks the best outdoor spaces for advertising.  Read more

How to Choose an Advertising Agency

With thousands of ad firms wanting your business, how can you choose? Experts explain how to set your goals, put it in an RFP, and snag the best creative team.  Read more

Do Facebook Ads Bring Customers?

Do Facebook ads bring customers that buy things and add to your bottom line? Twenty businesses of different sizes and in different industries offer an answer.  Read more

Joe Weil, President of Launch 

He is the president of Launch, a test commercial production studio that specializes in 3D cinematics and animations.  Watch video

How Would You Market Art for Rent?

Four entrepreneurs offer Artsicle their marketing ideas and help the start-up craft a following.  Read more

How You Use QR Codes - Readers’ Responses

Back in April, I wrote an article about QR Codes  and the post exploded with comments.  I ...  Read more

Cal McAllister and Ian Cohen, Founders of Wexley School for Girls 

Cal McAllister and Ian Cohen are the founders of the advertising agency, Wexley School for Girls.  Watch video

3 Mobile-Advertising Services

A look at different ways to target customers on their mobile devices  Read more

How to Use Augmented Reality in Advertising

Combining the digital and physical worlds, augmented reality offers brands a unique new opportunity to interact with consumers. Here's why it's worth a shot.  Read more

5 Augmented Reality Campaigns We Love

Augmented reality allows brands to interact with consumers in a new and unique way. Here are five campaigns that got our attention.  View slideshow

How Would You Sell Bacon and Beer Cupcakes?

Four entrepreneurs suggest marketing strategies for Butch Bakery.  Read more

Should You Advertise on Search Engines?

A new study suggests there's only one place worth doing it.  Read more

How to Create an Effective Company Facebook Page

You've created a company Facebook page. Now what? Here are four tips, from the experts, about how to build a great fan page.  Read more

Save the Yellow Pages

Small-business owners are fighting to preserve the old-fashioned phone book. Plus, Groupon gets sued, and the rest of the day's news.  Read more

Outsmarting Mother Nature

As weather technology advances, businesses are starting to make better business decisions based on short- and long-term weather patterns.  Read more

7 Tips on Boosting Post-Holiday Retail Sales

Small business owners give advice on how to keep sales up after the holiday buying wave has passed.  Read more

A Groupon Gaffe?

Did the group buying site cross the line with its mock-PSA Super Bowl ads? Plus Obama's challenge to American businesses and the rest of the day's news.  Read more

The New Rules of Writing a Memorable Slogan

Want to come up with the next "Got milk?" We've asked industry pros for their most creative tips for creating a sticky, meaningful tagline.  Read more

Why Digital Ads Are the Way to Reach U.S. Hispanics

U.S. Hispanics have about a trillion dollars in purchasing power—and they're far more likely than the general population to buy something after seeing an o...  Read more

Consumers Wary of Location-Based Services

Nearly all users think location-based services like Foursquare and Facebook Places are useful, but more than half are concerned about privacy.  Read more

How to Use Humor in Advertising

Thinking beyond your product and more in terms of humor and entertainment can maximize your advertising effectiveness. Here’s how to pull it off.  Read more

How to Know if Your Product Is Infomercial-Worthy

Sure, they can be cheesy. But they can also make you rich. Does your product have what it takes to make it in the world of direct-response TV?  Read more

Google eBooks Is Here

Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today: ...  Read more

How to Get Your Products onto the Beauty Pages

The secrets to getting your products in to some of the top fashion magazines.  Read more

How Would You Sell Custom Stuffed Animals?

Four entrepreneurs offer marketing strategies to a start-up that sells custom toys.  Read more

10 Eye-Catching Ambient Ads

What ads did you see on your way to work this morning? Trouble remembering? Here are 10 smart advertisements and marketing campaigns that generated buzz and ...  View slideshow

How Would You Sell Temporary Wallpaper?

Four seasoned entrepreneurs offer marketing strategies for Tempaper.  Read more

How to Buy TV Advertising on a Budget

For small businesses, here's the reality of TV -- the medium can be an affordable messenger.  Read more