For personal branding expert Glen Carlson, creating one's brand is much easier than most entrepreneurs make it out to be. Carlson teaches entrepreneurs how to develop their personal image and use it to improve their business and themselves.
I sat down with Carlson to talk about what they teach at the Entrepreneur Brand Accelerator, one of the top personal branding conferences in the world.
Here are Carlson's four easy steps for developing your personal brand using your personal value proposition.
1. Decide on Your Value Proposition
As an entrepreneur, you know should be able to pitch your company and what sets it apart in 30 seconds or less. What people don't understand is that it's just as important to be able to pitch who you are and what makes you different. It's important that you take time to sit back and think about how you want the public to recognize you. Do you want to be a domain expert? Are you passionate about community service? Whatever your value proposition is, make sure it is something you believe in and that you want the outside to know you for.
2. Become an Expert on Your Value Proposition
To have other people value your opinion, you need to become an authority on whatever you're passionate about. To do this, you need to start by studying and keeping up to date with the trends and news in your field. Have three to four news outlets that specialize in your value proposition, and make sure you take time to read them every day. Start sharing articles on your social media, and then begin blogging or writing articles about the subject. Over time, more and more people will recognize you as an expert in your field.
3. Develop a Process Around Your Value Proposition
As with most things, the easiest way to stay up to date on your personal brand is to ingrain it into your everyday life. The good news is, a lot of what you do for your personal brand will help you learn and grow as well. Start making a habit, when you make mistakes in your field, of writing down things you'll do differently next time. You'll find that by writing your takeaways on paper, learning from your failures will become much easier. Also, writing about what you've learned from failing is great to share with your followers. Finally, make a habit of sharing your thoughts via social-media posts and on blogs. Use tools like Hootsuite to take care of all your social-media posts at once, and set a time every week that you are going to write. Over time, you'll notice how much you've grown as an entrepreneur.
4. Make Allies With Experts That Share Your Value Proposition
Creating your personal brand is a team effort. You need other experts in your field who will help spread your brand through their writing and social media. To do this, start contacting the existing authorities on your value proposition. An easy way to do this is to start reaching out to writers at the news outlets you follow. Ask to take them out for coffee or for a five-minute phone call to discuss some follow-up questions you had on the articles they wrote. As the relationships develop, these people will help bring you in as an authority on your passion. In return, make sure you are helping them spread their messages as well, and in no time you'll see your credibility skyrocket.