Idea Lab
VIDEO • IDEA LAB

'When There's No Reason Something's Impossible, It Ends Up Being Possible'

Physicist Stephen Wolfram, who invented Mathematica software and the Wolfram Alpha search engine, says his scientific and business mantras are the same.

One of Stephen Wolfram's challenges has been getting the public invested in his unorthodox methods for figuring out the fundamental theory of physics.

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