The best business story might not get noticed by the top publications, but there are plenty of other ways to get it published.
If you are starting a company, one of your goals is probably to get written about in an influential media outlet in your space. For us in the digital space, Inc., Mashable, Wired and TechCrunch are some of the top publications you want to be featured in. A post can fast track your company to be on the radar of venture capital firms, top talent looking for their next challenge and clients inquiring about potential deals.
Why should your story be published? What’s your engaging story? How exciting is your product? Let's be realistic, if readers don’t believe you are in a hot area or have the interest of influential investors then large news outlets won't touch you. To be fair these publications know their audience and what stories get page views and action. Given the large number of companies starting every day, the reality is that there is a bigger chance that you won't get picked up. Is your PR strategy doomed if you don't? What can you do?
The good news is that you can be extremely successful without ever having been in any of the top publications. Look at SwagBucks.com for example: millions of users around the world, nearly a million fans on Facebook, profitable without institutional investment, turning a somewhat abused business model (online incentives) into a brand that advertisers benefit from and people can trust–based on ethics that our founder, a Rabbinical student, firmly believes in and ingrained in our business.
Did you count how many great story ideas?
Just that last point should be enough for a great story but guess what? We never got picked up by any of the top national publications. Here are five ways you can get heard when the big boys won't publish your story:
Even after successfully following these five tips you may not get the attention from top publishers. The good news is that you will have good enough results and be successful to the point where whether you get picked up or not won’t make such a big difference in your business, just your ego.