Your Start-up Name Matters (A Lot)

Soon after Livestream CEO Max Haot launched his live video broadcast site in 2007, he realized the power of the company's name to drive (or impede) growth.

Andrew Maclean is the video editor at Inc.com. He previously worked at MediaStorm and did his graduate studies in video production at Syracuse University. He can be contacted via email at: amaclean@inc.com.