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5 Things You Need to Know Today

A roundup of the day's business news curated by the Inc. editorial team.
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1. Look Out, Mama

This week, Neil Young will begin taking pre-orders for his high-quality, $399 iPod competitor called the PonoPlayer. If it's successful, the "high-resolution digital music" device could offer a lesson in how startups can compete with the likes of Apple on quality.--The Verge

2. Takin' It to the Streets

Nasty Gal, the fast-growing e-commerce site for young women's fashion, is expanding into bricks-and-mortar stores sometime this year. Much like Warby Parker, the online eyeglasses seller, and Bonobos, the men's clothing site, startups are finding physical stores can inform customers' purchase decisions just as much as online browsing.--Inc.

3. Tethered

Gogo demonstrated its new text-messaging app at SXSW in Austin--or more precisely, in a jet thousands of feet above it. For better or for worse, soon you may be able to stay in touch with your office and business contacts by text while flying.--Adweek

4. A Better Box

The disappearance of Malaysian Airlines flight MH370 has reignited debate about black-box technology and why a more advanced solution is not already the industry standard.--The Guardian

5. Gender Stereotypes

It turns out men aren't from Mars and women aren't from Venus: neuroscientist professor Gina Rippon of Aston University says science shows male and female brains are essentially the same. "There is pretty compelling evidence that any differences are tiny and are the result of environment not biology," Rippon says. It's time to put an end to those stereotypes in the office that assume women have inherently better social skills and men naturally have better perceptive abilities.--Telegraph




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