Keeping up with correspondence can be a colossal task. To make sure important letters are answered swiftly but carefully, Measurement Specialties has a two-step system of first acknowledging and then answering all letters.

Donald Weiss, CEO of the Fairfield, N.J. manufacturer of measurement devices, says that within 24 hours, a short note goes out to the party saying the letter was received and to expect further correspondence by a specified date --usually within a week. Next, the person in charge of the area that the letter concerns drafts a letter and lets it sit for a day before sending it around the office for others to read.

"Too many companies dash off a reply," says Weiss. "Our customers are prepped for a timely response. And we avoidshooting from the hip."

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