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36
MARKETING

Reward Frequent Buyers
 

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Businesses as diverse as coffee shops, dry cleaners, and bookstores have all adapted the airlines' frequent-flyer conceptto their operations, offering customers a free product or service after they log a certain number of visits.

One twist by a courier company, however, stands out. Instead of offering a free delivery for points earned, the company offersprizes like chocolates and roses. The program targets the administrators, mail clerks, and receptionists who decide whichcourier to call and who are the key contacts for any delivery service. They accrue points for each delivery and receive monthlystatements of point balances along with a four-color flier promoting prizes such as chocolates (30 points) and a dozen roses (15points).

Copyright © 1995 G+J USA Publishing

Last updated: Jan 1, 1995




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