Do your employees know enough about your competition? Some companies go out of their way to tell personnel not just aboutwhat's going on inside their own company, but also about what's going on outside, in the competitive world.

Newsletters are a good way to pass along industry information. Federal Express newsletters include excerpts ofpublished reports about the Memphis company as well as a "Competitive Corner," with updates on the competition. Employeesurveys at FedEx show what tabloid editors know instinctively? that stories about the bad guys are among the most popular andbest-read items. And even as they provide fun reading, the newsletters help employees become better informed about theindustry overall.

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