Before you start to design your Web site, you should decide whether you will store it in-house or with an Internet service provider (ISP). Serving a Web site in-house is more expensive, but it can be the smarter choice in the long run.

When the computer that hosts your Web site is just down the hall, it's cheaper and faster to experiment. You can change, update, and expand your site at will. If you want to gather customer feedback, update price listings, and tweak the site as your company grows, you can do so quickly, easily, and economically with an in-house server. You can also link the site directly to such company information resources as sales, inventory, or customer-service applications. If a visitor to your site should suddenly decide to order 10 million widgets, the on-site server can link the sale directly to your order-processing software.