Login or signup
36
CUSTOMER SERVICE

Don't Hesitate to Wake Us

Advertisement

Want to let your customers know how committed you are to serving them? For years, J.W. Kisling, the CEO of Multiplex Inc., a St. Louis maker of beverage-dispensing equipment for the food-service industry, has listed the home phone numbers of the company's 16 directors and officers in its catalog. Next to the list is a suggested contact to call in case of emergency. "The secret," confides Kisling, "is we only get a couple of calls a year. But seeing it in writing impresses the hell out of our customers."

Multiplex doesn't limit its customer-service commitment to senior management, however. When Kisling gives tours of the facility, he invariably stops at a workstation to chat with one of the company's 120 factory employees. "It impresses a customer to see that our employees can explain what's going on around them. Everyone's a salesperson here," he says.

Copyright 1997 G+J USA Publishing

Last updated: Jan 1, 1997




Register on Inc.com today to get full access to:
All articles  |  Magazine archives | Comment and share features
EMAIL
PASSWORD
EMAIL
FIRST NAME
LAST NAME
EMAIL
PASSWORD

Or sign up using: