Customize your database, integrate it into every aspect of your business, and keep it current. advises Irene Agnew, president of Agnew Tech-II, a Westlake Village, Calif., communication firm that specializes in foreign language translation. The firm customized a program called Approach to create its client database. Here's how the technology works for Agnew Tech-II:
Fast service. The system's quotation module converts the number of words to be translated into production work-hour requirements and costs. Customers with rush orders can receive a written quotation within 10 minutes of requesting a bid via the Internet.
Quick assessment of freelance staff availability. The program identifies which of Agnew's 300 freelance translators have the skills for the assignment.
Inter-department communications. When a project is approved, the system sends a complete work order to the production department. The computer automatically prints the daily status of work orders and can send reports to clients, if necessary. When a job is finished, the accounting department prints the invoice. The number of hours worked is recorded to monitor the accuracy of bids and detect changes needed in the quotation formula.
Client data. The database provides a comprehensive history of each client at the click of a button. "When customers ask us questions about prior work months later," says Agnew, "we can easily comply."
Customers compliment Agnew Tech-II on its rapid response and efficient job monitoring. And happy clients provide word-of-mouth referrals for the firm.