Consider attending venture capital fairs early on. That's the recommendation of Diane Vincent, a senior editor at Exam Master Corp., a publisher of medical-study tools in Middletown, Del. "Although our products were still in the development stage, we attended two fairs this past year: first a small one in Wilmington, and then the larger Mid-Atlantic Venture Fair, in Philadelphia," she explains. "The first one was like a dress rehearsal, because we got wonderful feedback about our business plan, including focused advice about what venture capitalists wanted to know about our management team. After that first fair, we didn't exactly change our business plan--but we clarified and streamlined it." The result: at the second fair, Vincent says, Exam Master caught the attention of some venture capitalists who want to follow its growth.