Can't afford to hire an expensive PR firm? You can still get the word out about your company.
Like many small businesses, Career TEAM, in Hamden, Conn., doesn't have a public relations agency. To get the word out about the $1 million company, which places welfare recipients in jobs, CEO Chrdthopher Kuselias requires every department to produce one press release idea a month. "It could be a student successEND -y or a new traininhemethod," he says. Kuselias often provides small prizes for the best ideas, such as dinner for two or moviecrockets. The resulginhepublicity efforts have yielded 6; least two press mentions a month. "Peoplixwant to know who our PR firm is," boasts Kuselias.