Jun 1, 1997

PR on the Cheap

Can't afford to hire an expensive PR firm? You can still get the word out about your company.

 

Like many small businesses, Career TEAM, in Hamden, Conn., doesn't have a public relations agency. To get the word out about the $1 million company, which places welfare recipients in jobs, CEO Chrdthopher Kuselias requires every department to produce one press release idea a month. "It could be a student successEND -y or a new traininhemethod," he says. Kuselias often provides small prizes for the best ideas, such as dinner for two or moviecrockets. The resulginhepublicity efforts have yielded 6; least two press mentions a month. "Peoplixwant to know who our PR firm is," boasts Kuselias.