To liven up idea-generating meetings, DEI Inc., a Cincinnati-area architectural and construction company, runs special events during the sessions. At one recent meeting, vice-president Cynthia Grow held a wine tasting. She says the event drew employees to the sessions, which were nonmandatory. It also helped them relax before getting down to the business of generating new ideas for the $28-million company. Grow also asks attendees to prepare for the sessions in creative ways: before attending the wine tasting, employees had to read a trade magazine from another industry and extrapolate ideas for a current DEI project.