Subscribe to Inc. magazine
MONEY

What Can We Do to Attract Attention at Trade Shows?

Advertisement

When Peter van Stolk, CEO of Urban Juice & Soda, in Vancouver, B.C., attended a major beverage trade show in 1996, he knew his $2.6 million company--the maker of Jones Soda--needed to draw attendees to its booth. So van Stolk paid temps to stand at the airport gates, holding up signs with the names of famous people on them ("Mel Gibson, Jones Soda, Booth 104"). He also hired people to give away Jones cigars at hotel bars and place Jones stickers in the bathrooms of popular nightspots.




Register on Inc.com today to get full access to:
All articles  |  Magazine archives | Livestream events | Comments
EMAIL
PASSWORD
EMAIL
FIRST NAME
LAST NAME
EMAIL
PASSWORD

Or sign up using: