Maritz: the Multimedia, High-Involvement Classroom
The Midwest region of Maritz Travel Co. runs business literacy training classes for 15 to 18 people at a time -- and the class lasts seven hours. Dull, traditional, classroom-style learning? Not exactly. The theme for the class is Mission Possible, complete with secret-agent motif. The walls are covered with pictures. Music plays in the background. Students watch videos, hear audiotapes, see overheads and flip charts, get involved in interactive exercises. Known as accelerated learning, the Maritz approach teaches on a variety of levels -- and thus appeals to people who have different styles of learning. What makes it work?
Morse Bros.: 15 Minutes a Pop
Morse Bros. Inc., with 17 locations and nearly 600 team members, does road construction and paving and sells aggregate and other rock products. The company is just launching its business literacy training program, says training director Dan Abbott; in fact, the first modules won't be tested until next month. But Morse has a big leg up. The company has long had a serious commitment to training, allocating 3.5% of payroll to training and education, and has developed a host of innovative instructional techniques. Here's how Abbott explains what Morse knows:
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