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HOW TO SELL ANYTHING

Good Humor for Cold Calls

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Patty Glass, the owner of a $600,000 art consultancy in Cincinnati, finds she gets good results on the phone by coming clean right away. Here's one variation of her approach:

"Hi, this is Patty Glass with The Art Company, and this is a cold call. I bet you get a million of these. Fasten your seat belt--here's another one."

After a humorous start, she gets to the point quickly and doesn't waste the prospect's time. She's discovering that her lighthearted approach can work for others too: She recently shared it with her latest hire. The new salesperson, Glass reports, soon generated $11,800 in sales from about 55 names on a list that the rest of the staff considered "dead."

Copyright 1998 G+J USA Publishing

Last updated: Jan 1, 1998




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