Glued to the Screen
Salespeople at Select Comfort, a Minneapolis manufacturer of high-quality air mattresses, sharpen their skills by going to the movies. In addition to being trained by area managers, new hires at Select Comfort's retail stores complete a video training program on the company's selling method, called Desire Fulfillment Selling. They also get a two-day orientation at the University of Select Comfort, an internal training facility that also offers ongoing skills courses.
Videos keep salespeople up to date on ever-changing company activities, too. A monthly video called Talking Select keeps all employees abreast of new production techniques, plans for expansion, the results of market research, or other companywide issues.
So rather than sending out a newsletter that employees may not read, offer them something both creative and enjoyable that you can be sure they'll watch--on company time.
Copyright 1998 G+J USA Publishing
Read more:
Sign-up for our Leadership and Managing Newsletter
ADVERTISEMENT
FROM OUR PARTNERS
ADVERTISEMENT
Select Services
- Forced to pay more?
- Salesforce costs up to 65% more than Microsoft Dynamics CRM. Compare.
- Collaborate in the cloud with Office, Exchange, SharePoint and Lync videoconferencing.
- Begin your free trial at Microsoft.com/office365
- Get on the same page
- Show and tell by sharing your screen instantly at join.me. Free.
- Shred No-Handed!
- Hands Free Shredding From Swingline Lets You Do More Productive Things!
- Winning new customers?
- SMB experts share their secrets at PersonallyPB.com/smb
- Turn Fans into Customers
- Social Campaigns from Constant Contact. Sign up now - it's free!
