Salespeople at Select Comfort, a Minneapolis manufacturer of high-quality air mattresses, sharpen their skills by going to the movies. In addition to being trained by area managers, new hires at Select Comfort's retail stores complete a video training program on the company's selling method, called Desire Fulfillment Selling. They also get a two-day orientation at the University of Select Comfort, an internal training facility that also offers ongoing skills courses.
Videos keep salespeople up to date on ever-changing company activities, too. A monthly video called Talking Select keeps all employees abreast of new production techniques, plans for expansion, the results of market research, or other companywide issues.
So rather than sending out a newsletter that employees may not read, offer them something both creative and enjoyable that you can be sure they'll watch--on company time.