Many an entrepreneur working out of a home office or cramped commercial quarters dreads questions like, "Let me come out to your place" and "Can I see your client list?" Fear not. The business universe is expanding. Thanks to the great equalizer - technology - you can do all your promotions on the Internet. In cyberspace, no one can see how small your corporate headquarters are - and targeted marketing campaigns can succeed without a big budget.
Image Soup, a $2 million multimedia consultancy in St. Louis, generates 40% of its qualified sales leads by broadcasting a monthly newsletter by E-mail or fax to 250 customer contacts and to another 2,500 prospects who have attended an Image Soup seminar, inquired about a product, or were referred to the company by a vendor.