Salespeople have always been notorious telephone addicts. Now they are getting hooked on E-mail, too. While E-mail is wonderful for keeping clients posted on projects and communicating with in-house sales personnel, it can also be an unproductive drain on your time. That's why Karen Settle, president and CEO of Keystone Marketing Specialists, a $5 million marketing company in Las Vegas, devised a strategy to avoid scrolling through junk mail and unimportant messages.
Settle has created an E-mail subaccount, analogous to an unlisted telephone number, and gives the address out sparingly. Knowing that important e-mail comes into that account, she checks it first. An assistant monitors her general account, which Settle peruses herself when there's time. She says the information influx is worth it because it allows her to nurture relationships with clients and employees.
Other ways to manage E-mail overload: