"I like to think people hang out here because they like me, but they're here to make money. As long as the stock is going up, they love it here." --CEO, $185 million transportation company in Texas

"My prejudice is that ownership is a more powerful motivator than money. It's more a question of keeping people involved. Here people can choose money or stock. Only one employee ever took the money." --CEO, $13 million manufacturer in Kentucky

"Having stock options has helped individuals think more like owners than like employees. We've seen a shift in how decisions are made as a result. Like purchasing and staffing decisions. Employees with options no longer simply suggest, 'Spend more money or hire more people.' They're thinking of other solutions." --Founder, $23 million health-care-administration company in Illinois