At Astoria-Pacific all full-time employees have pocket cell phones and AAA Plus coverage for their cars, compliments of the company. The AAA plan, which covers breakdowns within a 100-mile radius, protects not only the 15 employees (half of whom work in sales or technical service) but their spouses and significant others as well. The cost to the company: $75 a year per employee for the AAA plan and $30 a month for the phones. CEO Raymond Pavitt has no trouble calculating the return on his investment. "Just last week, we had an employee completely break down 70 miles from the metropolitan area," he says, "and thanks to the Plus program and her cell phone, she was easily rescued. This is peace of mind."
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