Putting the Robots In Charge
A growing number of companies marketing on the Internet use "robots" to respond to e-mailed inquiries and customer service questions. Robots - software that scans incoming messages and automatically responds to them intelligently - is helping serious online marketers enhance communications with prospects and customers, according to Richard Shaffer, founder of Technologic Partners. Robots can also significantly reduce the cost of supporting customers and enable Internet marketers to offer them tailored product tutorials and one-on-one troubleshooting support. Although robots may never be able to accurately answer or route all incoming customer e-mails, they may help Internet marketers boost the personalization of their customer communications and reduce costs and turnaround times.
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