Tom Siebel, chairman and CEO of Siebel Systems, based in San Mateo, Calif., wants to make sure his customers are always on his employees' minds. So he covered the walls of his sales-force-automation software company with customer paraphernalia. The lobby is plastered with client logos, and the halls are decorated with framed letters and annual reports from clients. What's more, Siebel Systems' conference and training rooms are named after major clients.

In addition to getting employees' attention, the decor yields another payoff. Says Siebel, "Customers walk in and see their logos in the lobby and their names on the conference door--and they know that we value their business."

Copyright 1999 G&J USA Publishing