There are various different types of affiliate programs that you will encounter in yoursearch. Before embarking on your search to add an affiliate program to your site, youshould understand the following:
Understanding Commission Structures
Each time a visitor at your site clicks the affiliate's link on your site, you'redelivering a highly qualified lead. To make sure you get the most for the highly qualifiedleads you send, study the different commission structures that affiliate programs offer.
Straight commission. Also called standard programs, under this most common of all affiliate varieties, you earn a straight commission (typically5% to 20% paid to you monthly or quarterly) for all referred sales. The most popular affiliateprograms, including Amazon.com, Beyond.com, eToys, and Reel.com are all standard programs.
Two-tier programs. This commission structure is similar to multilevelmarketing. You make high commissions on sales referred from your own site, as well as asmaller percentage on referrals from all sites that you recruit for the affiliate network.While this requires more effort on your part, it may pay off in increased commissionrevenue, since the two-tier model offers a cut of sales generated by all new affiliatessigning up with the merchant through your site.
Fee per ad or fee per click. The third and rarest type of affiliateprogram pays a commission for each time a banner advertisement is displayed and/or clickedon your site. For example, AdXchange pays acommission each time its ad is displayed on your site. eAds pays a commission for every click-through the ad receives.
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