CUSTOMER SERVICE

Hot Tip: Customer Service

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Gene Balliett's financial-planning firm provides free service for any client's parent who is age 80 or older. Balliettand his wife, Dee, make the baby-boomer-friendly perk available to every client at Balliett Financial Services, their$1.7-million firm based in Winter Park, Fla. The one drawback: though only a dozen parents use the service, Balliettsays he gives them extra attention for fear of liability if their portfolios were to decline.

Last updated: Jan 1, 2000




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