Hot Tip: Recruiting
Brenda Love, founder of $20-million Love Advertising, in Houston, has always looked to pare her payroll. Her problem was how to get strong production and quality from a thin staff. So she has geared her business operations toward the recruitment of freelancers. To find talent, she scans trade magazines and attends local art-school shows. Love's in-house staffers have authority to outsource assignments as they see fit.