INCBIZNET PR WIRE
More PR Wire | Send Your Press Releases
INCBIZNET BLOG
More Blogs | Feature Your Blog
 |
|
|
|
|
||
Sponsored Sections
Hot Tip: Budget Branding Campaign
Published February 2000
EMAIL THIS ARTICLE
PRINTER FRIENDLY
COMMENT ON THIS ARTICLE
BUY A REPRINTAlexandra Volkmann, CEO of Heavy Duty skin products, in Carmel, Calif., knows how to get creative on the cheap. She needed some art for her branding campaign, and she didn't yet have a budget. But Volkmann had a grandiose vision for her design -- she wanted a picture of a woman working as a mechanic on a vintage Cadillac. She persuaded a dealer to lend her a car for an afternoon shoot; then she and a photographer struck a creative deal. He could use images of her legs in a shoe campaign he was doing, and she could get her art for free. "The stipulation I made was that he wouldn't use my legs for something my mother wouldn't want to see," Volkmann jokes.
« Get more advice every month. Click here to subscribe to Inc. magazine!
