Your marketing strategy outlines how you will offer your products orservices to your customers and what will entice them to buy, and normally involves target market focus, emphasis oncertain services or media, or ways to position your company and your serviceuniquely.
Your strategy depends a great deal on which market segments you'vechosen as target market groups. Aside from the target market strategy, your marketing strategy might alsoinclude the positioning statement, pricing, promotion, and whatever else youwant to add. You might also want to look at media strategy, businessdevelopment, or other factors. Strategy is creative and hard to predict.Some of the material below will give you more ideas.
Consider this simple template:
For [target market description] who [target market need], [this product] [how it meets the need]. Unlike [key competition], it [most importantdistinguishing feature].
Think strategically. What in general is your strategy about communicatingwith people? Do you look for expensive ads in mass media, targetedmarketing in specialized publications, or even more targeted marketing, with directmail? Do you have a way to leverage the news media or reviewers? Do youadvertise more effectively through public relations events, trade shows,newspaper, or radio? What about telemarketing, the World Wide Web, or evenmultilevel marketing?
Are you satisfied with how this is working for you now, or is it a problemarea that needs to be addressed? Are you meeting your needs, and in linewith your opportunities?
How does your promotion strategy fit with the rest of your strategy? As you described market trends andtarget market segments, did you see ways to improve your promotion strategy?
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