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How can I keep abreast of Internet trends that will affect my business?

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Internet in Business mentor Jakob Nielsen responds:
I suggest that you incorporate the Web into your life as much as possible. Buy something online. Experience the thrill of a Web-based auction. Organize your personal life on the Net. Also, keep an eye on what your competitors are doing. Get as much feedback about your own Web site as you can, and don't be afraid to take criticism. You have to know about problems before you inflict them on customers.

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