Piggybacking to Market
When it comes to developing new products, America's fastest-growing companies aren't solitary innovators: most seek speed and synergies by acquiring intellectual property from others. But there's an irony here: only half have a formal process in place for identifying and managing their own intellectual property assets. Consequently, only one in four of those holding intellectual property assets leverages them by licensing out to others. These are the highlights from a recently released PricewaterhouseCoopers Trendsetter Barometer.
Methodology: PricewaterhouseCoopers' Trendsetter Barometer interviewed CEOs of 449 product and service companies identified in the media as the fastest-growing U.S. businesses over the last five years. The surveyed companies range in size from approximately $1 million to $50 million in revenue/sales.
For a copy of the complete news release on this topic, including charts, please visit our Barometer Survey Web site.
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