Turning Time to Your Advantage

By Sarah Fenson | Mar 29, 2000

You've heard it before -- "So much to do, so little time." And you've probably heard about the man on his deathbed who bemoans how he chose to spend his life, or the woman who complains incessantly about not having time to read a book, see a movie, get a pedicure, or do something with her child. Other people seem to get more done, even fitting in time for the trip to the museum, day spa, or movie theater while working to pay the mortgage.

The goal isn't to squeeze as much mindless activity into the day as possible. Being successsful doesn't necessarily mean being frantically busy. The goal is knowing what's important, individually and within the context of our family and community, and ensuring that our days and weeks honor those priorities, not because they squeal the loudest, but because they're most important to us.

Tips and tools for making the most of your time:

This information provides food for thought rather than counsel specifically designed to meet the needs of your organization or situation. Please use it mindfully. The most effective communication plan should be tailored to your unique needs, so don't hesitate to get individualized assistance from a communication expert.

Jamie Walters is the founder and Chief Vision & Strategy Officer at Ivy Sea, Inc. in San Francisco, CA. Coauthor Sarah Fenson is Ivy Sea's Guide to Client Services.