Understand Branding (Awareness-Building) Campaigns
What is the first thing that comes to mind when your customers think of your company? Great service? Low prices? Clever advertising or a catchy logo? Each of these elements is an important factor in building awareness for your company and your site. This type of awareness is called "branding" in marketing circles, and it's crucial because when people need a product or service, they reach for the familiar. In case you don't have a degree in marketing, you can use this section of the checklist to familiarize yourself with the key elements of a branding campaign.
" Learn What a Branding Campaign Is"
The branding banner ad campaign is similar to a traditional print, radio, or TV campaign. The core concept behind a branding campaign is that if you put a positive message about your company in front of enough people for enough time, they will think about you when it comes time to make a purchase. To really understand what a branding campaign can do for your business, you'll want to review these basic branding concepts.
" Learn When to Use a Branding Campaign"
The objective of a branding campaign is to impress your firm's brand identity on potential customers, not necessarily to entice users to visit your site or to capture an immediate sale (although both of these may result from a branding-oriented banner). Because of this very specific objective, branding campaigns are more appropriate for certain phases of your business's growth than for others. How do you determine whether to launch a branding campaign? Here are some of the most common reasons to do so.
Copyright © 1995-2000 Pinnacle WebWorkz Inc. All rightsreserved. Do not duplicate or redistribute in any form.