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MARKETING

How to Find the Media
 

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The following list of directories can help you reach the people who can create business-building positive news coverage.

Bacon's Media Directories
800-621-0561
Includes most media outlets in the country. Available in libraries and on CD-ROM.

Burrelle's Media Directories
201-992-6600
Individual directories for print, radio, television, and cable.

Hudson's Subscription Newsletter Directory
800-572-3451
Sorts out the growing number of professional newsletters worldwide.

Who's Who in Association Management
202-626-2723
Published by the American Society of Association Executives. Industry or professional organizations are likely members, and listed by subject and region.

How to Get on Radio Talk Shows
303-722-7200
Lists 700 radio talk show producers in need of expert guests for telephone interviews.

Radio & TV Interview Report
800-553-7002
Pay to advertise your expertise and availability to radio and TV news and talk shows.

Yearbook of Experts, Authorities, and Spokespersons
800-YEARBOOK
Pay to be listed as an expert source for thousands of journalists, editors, talk show hosts, feature writers, and producers.

View the next section of Get Media Smart!: Creating a Target Media List

View the entire Get Media Smart! resource guide.

Copyright © Ink&Air 1998

Last updated: Mar 3, 2000




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