Business Plan Outline

Apr 18, 2000

This is an outline of a complete business plan:

Summary: Business concept
Current situation
Key success factors
Financial situation/needs
Vision: Vision statement
Milestones
Market analysis: The overall market
Changes in the market
Market segments
Target market and customers
Customer characteristics
Customer needs
Customer buying decisions
Competitive analysis: Industry overview
Nature of competition
Changes in the industry
Primary competitors
Competitive products/services
Opportunities
Threats and risks
Strategy: Key competitive capabilities
Key competitive weaknesses
Strategy
Implementing strategy
Products/services: Product/service description
Positioning of products/services
Competitive evaluation of products/services
Future products/services
Marketing and sales: Marketing strategy
Sales tactics
Advertising
Promotions/incentives
Publicity
Trade shows
Operations: Key personnel
Organizational structure
Human resources plan
Product/service delivery
Customer service/support
Facilities
Creating the financials of the business plan: Assumptions and comments
Starting balance sheet
Profit-and-loss projection
Cash flow projection
Balance sheet projection
Ratios and analyses

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