Almost everyone understands that positive news coverage is good for business. Positive news coverage can transform you from a hardworking local professional to a nationally recognized expert who is:
Seen as an industry leader
Known as trustworthy and credible
Understood as the professional to turn to for expert advice
Profitable through increased referrals and qualified leads
Tip: Getting mentioned in the media is a much more powerful and less expensive marketing strategy than advertising. Positive news coverage costs little more than your time and effort and is a powerful testimonial to your expertise.
There are some legitimate reasons and misconceptions that make it difficult for professionals to work with the media. Which sound familiar to you?
The media is not your specialty.
You already have too much to do.
Your financial resources are limited.
You do not understand the value of ink and air.
You do not know how to construct a media strategy.
This Get Media Smart! resource guide will show you how to build a media marketing strategy that will give you a return on your investment in both time and money. You can develop media skills without being a media specialist.