What follows are the basic rules to marketing and selling on the Internet. They are not new. You have probably seen them before in some shape or form. And yes, they apply to offline marketing and sales as well. Successful companies large and small use them. Most important, they work. Regardless of your business or your product, they will help promote your online presence, drive customers to your product, and eventually close a sale.

These rules are referred to again and again. Read them, refer to them, and think how they have affected the way you buy products and how they can be applied to your customers and to your business.