The creator of The Busy Woman's Daily Planner needs to get her product into stores far and wide, including globally. Her own door-to-door legwork has landed her a deal with a local Christian bookstore. She has several more products, too. This busy woman needs to find help to broaden the reach of her product line. Hiring her own direct sales force is too costly. There is an alternative: sign up independent salespeople to sell on her behalf. It makes the most economic sense. Here's why.
Independent sale reps, also called manufacturer's reps, provide in-the-field representation for small to medium-size companies. These reps are self-employed, independent contractors who are generally paid by commission only when they make a sale. They serve as a middleman to promote a manufacturer's products to companies or retailers.
Other benefits of this sales relationship:
Sales reps work in many industries, including beauty supplies, gifts, toys, food service, arts and crafts, and more. For more information on how to find and work with a sales rep, contact Manufacturers' Agents National Association (www.manaonline.org) or the National Association of Sales Agents (www.nasareps.com) or read Selling Through Independent Reps (AMACON, Third Edition, 2000) by Harold J. Novick.
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