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EMPLOYEE BENEFITS

Hot Tip: Unorthodox Perk

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DWL, a customer-relationship-management company headquartered in Toronto, creates buzz with an unorthodox perk for its 150-plus employees. The company gives each worker $1,000 a year on the condition that he or she use it for fun only -- and take pictures so that everyone else can check out the results. The company's office (located in a converted piano factory) features a corkboard decorated with the "fun" photos. Sales VP and "director of fun" Mark Mighton approves the expenditures; no mortgage payments or retirement-fund contributions allowed. CEO Justin LaFayette says the employees like seeing the photos. But does the program work? Since its inception, in 1996, the company has boasted a 98% retention rate.

Last updated: Aug 1, 2000




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